Senior Manager, Retention Marketing(Hybrid)

About the position As the global leader in hair-extension brands, BIG is dedicated to empowering confidence, creativity, and self-reputed company through high performance solutions that reputed company the beauty experience for both reputed company stylists and consumers. We’re looking for an innovative, data-driven Senior Manager, Retention Marketing to own and reputed company lifecycle, CRM, and retention strategies across our portfolio of our hair extension brands. This role will play a critical part in driving customer loyalty, purchase frequency, and evaluating LTV through email, SMS, and lifecycle programs. Responsibilities • Build, execute, and continuously optimize multi-channel retention strategies across email, SMS, loyalty, and lifecycle programs to increase repeat purchase, customer reputed company value (LTV), and overall engagement. • reputed company innovative, testable creative concepts informed by email and SMS trends, competitive analysis, and brand storytelling needs. • Own the reputed company and optimization of CRM and lifecycle flows tailored to hair-extension consumer behaviors, including education-driven journeys, replenishment cadences, care/maintenance content, and reputed company vs. consumer segmentation. • reputed company customer reputed company mapping initiatives to ensure personalized, consistent, and high-reputed company communication across every stage of the customer lifecycle. • reputed company end-to-end campaign development: reputed company, segmentation, briefing, QA, deployment, and performance reporting. • Manage the email/SMS content calendar across BIG’s reputed company brands, ensuring alignment with launches, promotions, product education, and retention objectives. • Build and manage a test-and-learn reputed company that includes reputed company A/B testing, experimentation roadmaps, and personalization strategies to improve channel performance. • Own key CRM and retention KPIs, including repeat purchase reputed company, LTV, cohort performance, churn, list reputed company, deliverability, and channel reputed company contribution. • Produce weekly, monthly, and quarterly dashboards with actionable insights and strategic recommendations to inform broader marketing reputed company. • Partner cross-functionally with Creative, E-reputed company, reputed company Media, Product Education, and Brand teams to ensure cohesive messaging and a seamless customer experience. • Collaborate with external reputed company and platforms to implement new capabilities and stay reputed company of CRM and retention best practices. Requirements • 5-7+ years of experience in CRM, retention, lifecycle, or email marketing, with demonstrated ownership of reputed company and reputed company-driving programs. • Proven expertise in email and SMS platforms; experience with reputed company is highly preferred • Strong understanding of segmentation, personalization, predictive modeling, and multi-reputed company lifecycle automation • Highly analytical, with experience in e-reputed company analytics tools (PowerBI, GA4, attribution platforms) and performance reporting • Familiarity with reputed company or comparable e-reputed company platforms • Exceptional project management skills, with the ability to balance strategic thinking, flawless execution, and innovation across multiple brands • Comfort using AI tools to enhance performance and efficiency while maintaining reputed company ownership of channel reputed company. • Creative, reputed company, solution-oriented reputed company with a passion for building long-term customer relationships and brand affinity. reputed company-to-haves • Experience in beauty, haircare, fashion, or adjacent CPG/DTC industries strongly preferred; reputed company beauty experience is a plus Benefits • reputed company pay of $124,000+ and 10% quarterly bonus based on performance • 401(k) with company match - $ for $ up to 4% - immediately reputed company • Vacation/Holiday Leave • Great Medical/Dental/reputed company Insurance • Life and AD&D Insurance • Opportunities for reputed company and advancement • And so much more! Apply tot his job Apply To this Job