Digital Analytics Manager

About Monster Energy: Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us. A Day in the Life: Manage global digital marketing analytics for a bold and ever-evolving portfolio of brands. You'll work on web, CRM, social analytics, measure paid media performance, SEO impact, campaign performance, and more - all while driving strategic insight and marketing innovation. The Impact You'll Make: • Analyze data across web, e-commerce, CRM, and social listening platforms to uncover customer behaviors, sales trends, and content performance. Tell compelling, data-driven stories that guide decision-making at all levels. • Create and maintain robust reports and visualizations using Looker and PowerBI. Track and synthesize KPIs across traffic, conversion, engagement, and ROI. • Partner cross-functionally to deliver insights that align with campaign strategies. Surface opportunities to optimize performance and elevate customer experience. • Collaborate on the implementation of pixels and tags using Google Tag Manager to ensure accurate campaign measurement and attribution. • Design and analyze A/B tests to refine strategies, increase conversions, and personalize the customer journey. • Shape institutional knowledge around digital analytics, empowering senior leaders with clear insights and forward-looking trends. • Manage development of dashboards and analysis to answer strategic questions for the business. Create institutional knowledge on analytics and educate senior leadership on digital and multichannel customer trends. • Conduct regular audits to ensure data accuracy, troubleshoot integration issues, and ensure hygiene across platforms. Who You Are: • A driven and intellectually curious professional who thrives in a fast-paced, multicultural environments. • Meticulous and proactive, with a strong belief in continuous learning-both teaching and being taught. • Bachelor's Degree in the field of Marketing, Data Science, Business Analytics, Statistics, or a related field. • Minimum of 3 years of applied experience leveraging business intelligence and digital analytics platforms-such as Power BI, Tableau, Google Analytics 4 (GA4), Adobe Analytics & Hotjar. • 5+ years digital marketing experience, ideally within Consumer Packaged Goods (CPG) industry. • Working knowledge of CRM tools (Salesforce, Tealium, Airship) • Strong storytelling skills - can distill complex data into clear, compelling insights. • Experience in cross-platform analysis, A/B testing, and performance tracking. • Solid understanding of tag management, digital KPIs, and campaign performance metrics. Monster Energy provides a competitive total compensation; this position has an annual estimated salary of $96,750 - $129,000. The actual pay may vary depending on your skills, qualifications, experience, and work location. Apply tot his job Apply To this Job