Senior Manager, Customer Lifecycle Marketing – Global Strategy and Team Leadership for Enhanced Customer Experience and Business Growth at blithequark

Introduction to blithequark and the Industry

blithequark is pioneering the Connected Operations Cloud, a platform that enables organizations dependent on physical operations to harness Internet of Things (IoT) data, develop actionable insights, and improve their operations. As a leader in this field, blithequark is helping improve the safety, efficiency, and sustainability of physical operations that power the global economy, including industries such as agriculture, construction, field services, transportation, and manufacturing. By joining blithequark, you will be part of a team that is shaping the future of physical operations and digitally transforming these industries at scale.

About the Role

As a Senior Manager, Customer Lifecycle Marketing at blithequark, you will play a crucial role in shaping the way blithequark engages with its customers, leading the strategy and evolution of global lifecycle programs. Your focus will be on building personalized, data-driven experiences that help customers realize value, deepen adoption, and grow with blithequark. You will define the vision and roadmap for customer lifecycle strategy, utilizing automation, segmentation, and behavioral insights to deliver timely, outcome-focused programs that drive measurable results.

Key Responsibilities

• Define and evolve the global strategy for the post-sale journey, spanning onboarding, adoption, retention, expansion, renewal, and advocacy, aligning with business priorities and partnering with global stakeholders to ensure consistent execution and measurable impact.
• Operationalize the strategy through scalable programs, developing modular programs, scalable content frameworks, and audience segmentation strategies that support diverse product lines and customer needs, guiding customers through critical moments and collaborating cross-functionally to ensure every stage of the lifecycle drives key customer outcomes and accelerates business growth.
• Foster a high-performing, globally oriented team, managing and mentoring a team responsible for delivering personalized lifecycle experiences at scale, fostering a culture of ownership, experimentation, and customer-centric thinking, and equipping the team with the tools and structure to meet the needs of diverse customer segments across regions.
• Drive always-on testing and optimization, implementing a test-and-learn approach across lifecycle journeys, channels, and segments, championing a culture of experimentation, designing and measuring A/B and multivariate tests to improve activation, adoption, retention, and expansion.
• Establish global lifecycle reporting, building reporting frameworks in partnership with Marketing Ops and Marketing Data Analytics to track health, campaign impact, and regional performance, developing dashboards that provide visibility into engagement, adoption, and retention trends to guide global priorities.
• Translate customer insights into action, leveraging established feedback loops, including product usage data, support insights, and CS intelligence, to share lifecycle priorities and optimize journey design, ensuring programs reflect customer needs and expectations at every stage, proactively addressing friction points and reinforcing value.
• Champion, role model, and embed blithequark’s cultural principles, such as Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, and Win as a Team, as blithequark scales globally and across new offices.

Essential and Preferred Qualifications

To be successful in this role, you should have:

• 8+ years of experience in lifecycle, retention, or growth marketing at a high-growth, fast-paced global tech company, including 2+ years of direct people management, with a proven ability to drive cross-functional initiatives in dynamic environments.
• Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies.
• Strategic and solutions-oriented leadership with the ability to mobilize teams and drive impactful outcomes in a fast-paced environment.
• Proven cross-functional leadership with a track record of aligning stakeholders around shared customer goals and driving coordinated execution across complex initiatives.
• Demonstrated executive presence and communication skills, able to synthesize data into clear narratives and influence stakeholders at all levels.
• Empathetic team leader who fosters high performance, collaboration, and continuous learning.
• Hands-on experience with modern customer engagement and reporting tools such as Iterable, Gainsight, Salesforce, Tableau, or Databricks.
• Bachelor’s degree from a 4-year institution.

Preferred qualifications include:

• Deep experience leveraging modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys, used for segmentation, journey orchestration, and customer scoring.
• A strong ability to interpret behavioral data, derive insights, and translate them into actionable strategies, especially through experimentation frameworks.
• Experience managing structured testing workflows, iterating programs based on feedback and performance metrics, and continuously refining campaigns to maximize impact.
• Ability to articulate customer journey strategies tied directly to business outcomes, like net retention, customer lifetime value, and expansion revenue.
• Comfort with ambiguity, smart prioritization in fast-moving contexts, and a bias for rapidly converting insight into execution.

Skills and Competencies

To excel in this role, you should possess:

• Strong strategic thinking and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels and build strong relationships with cross-functional teams.
• Proven leadership and management skills, with the ability to motivate and develop high-performing teams.
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects, and meet deadlines in a fast-paced environment.
• Ability to work in a rapidly changing environment, with a bias for action and a willingness to adapt to new technologies and processes.

Career Growth Opportunities and Learning Benefits

At blithequark, we are committed to the growth and development of our employees. As a Senior Manager, Customer Lifecycle Marketing, you will have opportunities to:

• Develop your leadership and management skills, with the potential to take on additional responsibilities and lead larger teams.
• Expand your knowledge of customer lifecycle marketing, with access to training and development programs, industry conferences, and networking events.
• Collaborate with cross-functional teams, including Marketing, Sales, Product, and Customer Outcomes, to develop a deeper understanding of the business and identify opportunities for growth and improvement.
• Contribute to the development of blithequark’s customer lifecycle strategy, with the potential to make a significant impact on the business and drive measurable results.

Work Environment and Company Culture

At blithequark, we pride ourselves on our inclusive and dynamic work environment. As a remote position, you will have the flexibility to work from anywhere in the US, with the opportunity to collaborate with a talented team of professionals who are passionate about customer lifecycle marketing. Our company culture is built on the principles of:

• Focus on Customer Success: We are dedicated to delivering exceptional customer experiences and driving business growth through customer-centric strategies.
• Build for the Long Term: We are committed to building a sustainable business that drives long-term growth and profitability.
• Adopt a Growth Mindset: We believe in continuous learning and development, with a focus on innovation and experimentation.
• Be Inclusive: We value diversity and inclusion, with a commitment to creating a workplace that is welcoming and inclusive to all employees.
• Win as a Team: We believe in collaboration and teamwork, with a focus on driving business results through cross-functional partnerships.

Compensation, Perks, and Benefits

At blithequark, we offer a competitive total compensation package, including:

• A salary range of $119,840 - $214,000 USD per year, depending on experience and location.
• Comprehensive health benefits, including medical, dental, and vision coverage.
• Flexible working arrangements, including remote work options and flexible hours.
• Opportunities for professional development and growth, including training and development programs, industry conferences, and networking events.
• Access to cutting-edge technologies and tools, including modern customer engagement and reporting platforms.

Conclusion

If you are a motivated and experienced customer lifecycle marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity at blithequark. As a Senior Manager, Customer Lifecycle Marketing, you will have the opportunity to make a significant impact on the business, drive measurable results, and develop your skills and expertise in a rapidly growing and dynamic industry. Don’t miss out on this chance to join a talented team of professionals who are passionate about customer lifecycle marketing and committed to delivering exceptional customer experiences.