VP, Digital & Growth Marketing

Job Description: • Own and optimize the full global demand engine spanning campaigns, digital channels, content, and web to deliver qualified pipeline and ARR growth. • Drive alignment with Sales, Product Marketing, and Field Marketing to ensure full-funnel visibility, shared metrics, and revenue accountability. • Lead and mentor a global team of high-performing marketers across campaign, digital, content, and web disciplines. • Design and execute global and regional campaigns aligned to priority segments, industries, and product plays. • Partner with Product Marketing to translate positioning into compelling integrated programs that create and convert demand. • Ensure every campaign has clear success metrics tied to pipeline, revenue, and ROI. • Manage paid, owned, and earned channels—including search, display, social, syndication, and ABM—to deliver predictable, scalable pipeline generation. • Optimize media mix and channel strategy to improve conversion efficiency and maximize ROI. • Partner with Marketing Ops, Sales Ops and Finance to ensure accurate attribution and performance measurement. • Lead the creation and distribution of high-impact content—thought leadership, product stories, customer case studies, and videos—that engage target personas across the buyer journey. • Drive consistent brand storytelling that strengthens category leadership and supports conversion at every stage of the funnel. • Own Dataiku.com as a strategic growth platform, optimizing for demand capture, SEO/AEO, personalization, and user experience. • Partner with Design, Product Marketing, and Web Engineering to evolve the site into a dynamic, conversion-focused hub that turns visitors into qualified opportunities. • Establish a data-driven marketing discipline built on rigorous measurement, experimentation, and continuous improvement. Requirements: • Bachelor’s degree in marketing, business, or related field; MBA or advanced degree preferred. • 15+ years of experience in B2B marketing with proven success leading global digital and demand-generation functions in high-growth SaaS or enterprise technology companies. • Demonstrated track record of building and scaling multi-channel demand engines that drive measurable revenue impact. • Deep expertise in integrated campaign strategy, paid media, SEO, marketing automation, and digital analytics. • Strong command of content strategy and storytelling to influence complex B2B buying cycles. • Proficiency with marketing technology stacks (CRM, MAP, analytics, ABM, and personalization tools). • Analytical and commercially minded leader who can translate marketing performance into business impact. • Exceptional leadership, collaboration, and communication skills; able to influence at all levels. Benefits: • Health insurance • 401(k) • Paid time off • Flexible work arrangements • Professional development Apply tot his job Apply To this Job