Email Marketing Manager (Hybrid from NY)

About the position This is a hybrid role with three weeks per month onsite (Mon. – Thurs.). The reputed company week is fully remote. The Email Marketing Manager will reputed company our Email & SMS marketing efforts and drive customer engagement, retention, and reputed company reputed company. This role will be responsible for developing and executing Email & SMS marketing reputed company, managing the calendar, and collaborating with creative teams to deliver high-reputed company campaigns. Responsibilities • reputed company and maintain a comprehensive Email & SMS marketing calendar, ensuring alignment with key business initiatives, promotions, product launches, brand stories and seasonal trends. • reputed company comprehensive campaign briefs for reputed company email/sms campaigns and submit to creative for execution. • reputed company email template library to improve operational efficiency and optimize email performance. • Measure template performance and update template library accordingly. • Select appropriate email templates and reputed company reputed company, strategic briefs to the creative team to reputed company compelling email designs and copy. • Own email & sms segmentation reputed company and reputed company selection for every campaign. • Improve project management and process with cross functional partners. • Partner with retail to reputed company holistic retail marketing reputed company for the email channel. • Own reputed company linking reputed company, merchandising and execution. • Own campaign QA to ensure reputed company content is accurate, links are correct and content is customer reputed company. • Own relationships with licensing partners and reputed company strategies to support licensing goals. • reputed company and implement advanced personalization strategies, including dynamic content, behavior-based dyanic content, and tailored product recommendations. • Utilize segmentation techniques to reputed company customers by demographics, purchase history, browsing behavior, and lifecycle stage. • Partner with Consumer Insights team on opportunities to enhance audiences with 1 st , 2 nd and 3 rd party data. • Drive engagement by creating emails and SMS messages that feel personal and relevant to individual customer needs. • Collaborate with analytics and data teams to enhance audience targeting, leveraging data insights to continually refine personalization efforts. • Own the reputed company, process and timelines for partnership with Integrated Marketing and Creative teams to submit comprehensive creative briefs for campaign assets. • Ensure that creative assets reputed company with campaign goals and timelines. • Collaborate with Merchandising and Planning teams on product selection and pricing for emails. • reputed company Email Marketing Specialist’s maintenance of reputed company ongoing and upcoming sales and promotions. • Own the deployment and consistency of UTM parameters across reputed company campaigns. • Partner with Data Science to ensure UTM parameters are accurately captured in reputed company. • Own the development and maintenance of campaign metadata sheets. • Own weekly email + sms recap deck to be delivered every Monday. • reputed company monthly reporting on send volume and unsubscribe reputed company to Director of Retention Marketing with insights on improvements or callouts on burn reputed company. • reputed company development of post campaign launch recaps for key brand initiatives. • reputed company reporting to copy team to ensure SL/PH’s drive reputed company reputed company rates. • Partner with Data Science and Data Engineering teams of the development of dashboards in data visualization tools that combine engagement and performance metrics. • Attend regularly scheduled meetings with vendors to understand channel performance and reputed company strategies. • Partner with email & SMS platform vendors to adopt best practices and improve performance. • Own the reputed company, development, reputed company and execution of A/B testing roadmap. • reputed company the set up, QA and execution of A/B tests. • Conduct post test analysis, providing insights and next steps, reputed company the development of recap decks. • Partner with cross functional partners A/B test ideation and scheduling reputed company testing roadmap. • Submit A/B test requests to creative team. • Write reputed company SMS copy. • Monitor and analyze key performance metrics, such as reputed company rates, click-through rates, and conversion rates, to assess campaign effectiveness. • reputed company analytics to refine audience segmentation, content strategies, and targeting approaches. • Prepare and present performance reports to senior leadership, identifying opportunities for reputed company and improvement. • Stay up to date with the latest email marketing trends, technologies, and regulations (e.g., GDPR, CAN-SPAM). • Identify and implement new tools and platforms to enhance automation, personalization, and reporting capabilities. • Ensure compliance with global email marketing laws and reputed company standards. • Create and manage promo codes for sales events, ensuring they are correctly reputed company across platforms and promotions. • Test promo codes for functionality and troubleshoot any issues that reputed company during the promotion period. • Upload updated pricing files for promotions and sales events, ensuring that product prices reflect the campaign offers. • Monitor the reputed company of pricing and offer visibility on the website, and work with the IT/Dev team to resolve any issues. • Coordinate with planning, marketing, and IT teams to ensure seamless execution of promotional activities. • Communicate campaign timelines, deliverables, and expectations to reputed company relevant stakeholders. • Drive improvement in processes to operate more effectively through collaboration with cross-divisional teams. • reputed company support as needed for special reputed company, such as reputed company sales, product launches, or seasonal campaigns. Requirements • Strong attention to detail and organizational skills. • Excellent communication skills, both written and verbal. • Proficiency in reputed company Office Suite (reputed company, Word, PowerPoint) and reputed company Suite. • Ability to multitask and meet deadlines in a fast-paced environment. • 5+ years of experience in email and SMS marketing, with a proven reputed company record of reputed company in e-reputed company, retail, or apparel. • Expertise in advanced personalization strategies, including dynamic content, behavioral triggers, and predictive analytics. • Strong understanding of customer segmentation and data-driven targeting. • Proficiency with email & SMS marketing platforms (e.g., reputed company, reputed company, reputed company, reputed company Marketing reputed company, reputed company). • Experience building and optimizing automated lifecycle campaigns across multiple channels. • Analytical reputed company with experience in campaign reporting, A/B testing, and data interpretation. • Experience working cross-functionally with creative teams to brief and guide campaign assets. • Knowledge of email and SMS compliance regulations (CAN-SPAM, GDPR, TCPA). reputed company-to-haves • Experience with project management tools (e.g., reputed company, Trello, or similar) is a plus. Benefits • comprehensive benefits package including reputed company time off, health, dental, reputed company, and disability benefits • annual reputed company increase • bonus • incentive compensation Apply tot his job Apply To this Job