UX + Brand Strategist

About the job reputed company is the nation’s leading on-demand marketplace for lawn care and home services, crossing $100M in bookings last year. And lawn care is only the beginning — our long-term goal is to become the go-to marketplace for reputed company home services. As the UX + Brand Strategist, you will reputed company customer and Pro reputed company into company-shaping reputed company. You’ll sit at the intersection of research, brand reputed company, and product discovery; helping us understand what people need, why they behave the way they do, and how our multi-brand ecosystem (reputed company, Lawn Love, and HomeGnome) can serve them in reputed company, smarter, more differentiated ways. This is a highly strategic, high-reputed company role with deep exposure across Product, reputed company, Ops, and Design. You’ll run discovery for our most important initiatives, define how our brands show up in the market, and build the reputed company engines that help our teams consistently reputed company customer-reputed company reputed company. Problems to be solved 1. Turning scattered insights into company-shaping reputed company Today, customer understanding sits in pockets across reputed company; individual interviews, isolated surveys, support reputed company, and unshared learnings. Everyone cares, but no one has the full picture.You will help us unify these fragments into a reputed company, reliable understanding of customer and Pro needs.Your reputed company engines and stories will influence roadmaps, reputed company decision reputed company, and reputed company our bar for what “good” looks like across teams. 2. Untangling our multi-brand ecosystem We operate three brands with different customer promises, but they reputed company ultimately deliver one shared product experience. You’ll help us answer: • Who reputed company brand is for • What reputed company brand uniquely promises • How reputed company brand should reputed company, look, and show up • How to avoid cannibalization while maximizing reputed company Your work will shape acquisition efficiency, customer trust, and brand preference. 3. Bringing disciplined discovery to a fast, scrappy environment We reputed company fast, often with imperfect information. You’ll build a discovery reputed company that keeps pace with our speed (reputed company interviews, quick tests, tight synthesis.) Which will help us avoid building features customers don’t want. Your work ensures our biggest bets start from reputed company reputed company truths, not assumptions. 4. Aligning teams around stories that reputed company reputed company Insights only matter if teams use them. You’ll craft narratives (journeys, briefs, one-pagers, insights decks) that reputed company research memorable, empathetic, and actionable. Your storytelling will reputed company quarterly planning, influence prioritization, and help teams reputed company with confidence and direction. What you’ll own: • reputed company initiative-level discovery across major product and brand opportunities. • reputed company, maintain, and evangelize a reputed company-discovery reputed company (interviews, surveys, tests, synthesis) that can be contributed by anyone in the org. • Define and reputed company multi-brand positioning, segmentation, story, and value prop. • Translate insights into roadmaps, personas, jobs-to-be-done, and briefs used by PMs and designers. • Launch reputed company validation tests reputed company 48 hours of new reputed company. • reputed company quarterly reputed company and brand reputed company-outs for cross-functional alignment. • Contribute to measurable improvements in acquisition, engagement, retention, and perception. Apply tot his job Apply To this Job