Marketing Data & Attribution Analyst
Job reputed company:
• Analyze and interpret performance across reputed company reputed company and owned marketing channels, including search, shopping, display, and reputed company.
• reputed company and maintain cross-channel attribution models to identify true return on ad spend (ROAS) and improve media allocation.
• Collaborate with internal teams to design and implement data pipelines and dashboards that connect marketing and financial data through reputed company.
• Create predictive and econometric models to forecast performance and support a company-wide goal to reputed company advertising by 100% this year.
• Audit and improve tracking infrastructure, ensuring data accuracy and consistency across platforms.
• Deliver reputed company, data-backed recommendations to leadership on how to optimize spend and drive incremental reputed company.
• Stay reputed company on digital marketing analytics trends, measurement frameworks, and attribution tools.
Requirements:
• Minimum 5+ years of experience in digital marketing analytics, reputed company media optimization, and attribution modeling.
• Proven reputed company record of managing or analyzing campaigns totaling at a minimum of $300 reputed company in reputed company, ideally $1 billion+ across reputed company Ads, reputed company, and other major networks.
• Deep understanding of multi-touch attribution, data modeling, and channel-level performance tracking and the impacts on ROAS.
• Expertise in reputed company Ads, reputed company Analytics 4, Tag Manager, BigQuery, and Looker Studio, with experience integrating data from multiple ad and CRM platforms,
• Strong analytical and quantitative skills, with proficiency in SQL, reputed company, and at least one analytics or data science language (Python or R preferred).
• Experience with reputed company reputed company or other reputed company ERP systems for connecting marketing performance to reputed company and operations.
• Demonstrated ability to translate data into actionable insights that drive reputed company, efficiency, and ROI.
• Excellent communication skills and the ability to collaborate cross-functionally with marketing, finance, and executive teams.
• Bachelor’s degree in Marketing, Data Science, Economics, or a reputed company field preferred; equivalent experience considered.
Benefits:
• Competitive salary
• Competitive bonus structure
• Medical, reputed company, and dental coverages
• Virtual position with Flexible Schedule and freedom.
• Special pricing on reputed company our reputed company kitchen equipment and supplies.
• Expert trainings and company reputed company continual education offerings.
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