Casino Retention Coordinator

Bally’s Interactive is redefining online casino entertainment and is seeking a Casino Retention Coordinator to enhance player engagement. This role involves coordinating promotional activities, crafting campaigns, and collaborating with various teams to optimize player retention strategies.

Responsibilities

• Dream up and deliver monthly promotional plans that are creative, on-brand, and results-driven
• Help maintain distinct promotional strategies across Bally’s brands
• Present promotional structures, mechanics, timelines, and projected costs
• Brief compelling copy and visuals to our Marketing Design & Development Team
• Collaborate closely with CRM Leads to align promotions with wider marketing activity
• Tailor campaigns to different player audiences and behaviors
• Partner with our Social Media team to ensure promotions shine on-site and socially
• Build and maintain promotion rules and templates, navigating legal and compliance approvals
• Analyze performance data to optimize and evolve future promotions
• Keep promotional mechanics, documentation, and templates organized and up to date
• Stay ahead of market trends to anticipate player and business needs
• Take new promotional ideas from concept to launch
• Jump into additional projects as the business grows and evolves
• Perform related tasks and project work as required by the business

Skills

• Bachelor's degree in marketing, Business, Communications, or related experience in the Gaming Industry
• Possess experience in creating and managing promotions
• Demonstrate campaign management / CRM system experience
• Have experience working with CMS tools and platforms
• Have experience working with task management tools (Excel, Monday.com, JIRA, Confluence, etc.)
• You live and breathe the Casino gaming world and can navigate CRM like it's second nature
• You've got marketing magic and a knack for creating campaigns players can't get enough of
• Project and campaign planning? You've got it down to a science
• You're comfortable juggling CRM systems and campaign management tools like a pro
• Task management tools like Excel, Monday.com, JIRA, and Third-Party Promotional Tools. You know them, you love them
• Super organized, self-driven, and proactive, you can set your own deadlines and crush them
• IGaming or customer engagement experience is a plus

Benefits

• Medical, dental and vision plan options
• 401(k) matching for long-term wins
• Monthly socials and team building events
• Home office allowance to level up your remote set up
• Work-from-anywhere month (yes, really!)
• Downtown office with snacks, games and unbeatable energy

Company Overview