Segment Marketing Associate

athenahealth is dedicated to creating a thriving ecosystem for accessible and high-quality healthcare. They are seeking a Segment Marketing Associate to support their marketing efforts for various sales segments by developing and executing campaigns that drive demand and grow market share.

Responsibilities

• Partner closely with Creative Services, Channels, Product Marketing and Content teams to develop and execute multichannel, persona-based campaigns that differentiate us in market and accelerate pipeline and sales growth
• Proactively engage with the sales team to coordinate campaign activities; communicate frequently to build trust and alignment
• Test, measure, analyze, and optimize campaign performance, report on results and learnings
• Equip sales with market and audience insights, messaging, and proof points to help increase sales productivity and effectiveness
• Work with Events, Brand, & other centralized marketing functions in support of corporate-level programs and audience messaging

Skills

• Bachelor's degree in business, Marketing or related field
• 1+ years of experience in business-to-business marketing; healthcare preferred
• Proven experience working with sales teams; actual sales experience is highly desirable
• Excels at time management; able to manage multiple projects with varying deadlines at once
• Self-starter who can work independently in a fast-paced environment
• Highly detail-oriented
• Strong verbal and written communication/presentation skills
• Ability to analyze data, build reports within Excel, and generate actionable insights
• Ability to consistently produce results on time and within budget
• Possesses a natural curiosity to learn

Benefits

• Commuter support
• Employee assistance programs
• Tuition assistance
• Employee resource groups
• Collaborative workspaces
• Flexibility
• Book clubs
• External speakers
• Hackathons

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