[Remote] French Content Writer - Western Europe Business Unit
Note: The job is a remote job and is open to candidates in USA. North Star Network is a global sports and betting media group that connects sports fans and bettors across 30+ countries. They are seeking a Content Writer to create engaging, SEO-optimized content for their Western Europe Business Unit, collaborating with various teams to ensure high-quality articles that resonate with audiences.
Responsibilities
• Content Creation
• Write original, high-quality articles following provided briefs, tone, and structure
• Adapt your style to match different markets, audiences, and brands
• Ensure factual accuracy, clarity, and a consistent, engaging tone
• Meet content volume and deadline expectations while maintaining top editorial quality
• Research relevant topics, trends, and operators to ensure up-to-date and reliable information
• Bring first-hand experience and in-depth expertise where applicable
• SEO Integration
• Apply SEO best practices (keywords, internal linking, meta tags, structured formatting)
• Optimize content for visibility, engagement, and conversion
• Collaborate with SEO and content teams to update and improve existing content
• Monitor article performance and use feedback to refine writing and targeting
• Review and refresh older content to maintain relevance and authority
• Collaboration & Feedback
• Work closely with Editors and Content Managers to refine drafts and integrate feedback
• Maintain consistent tone and quality across brands and markets
• Participate in content workshops and reviews to continuously improve
• Communicate proactively about progress, challenges, and content ideas
• Compliance & Quality
• Ensure all content complies with editorial, brand, and regulatory standards — particularly for iGaming and sports-related topics
• Maintain accuracy and neutrality when covering operators, games, or predictions
• Proofread your own work to minimize revisions
• Stay informed on market regulations, trends, and audience expectations
Skills
• Native or fluent English and French speaker
• Significant experience as a Content Writer, Journalist, or SEO Copywriter — ideally in sports, iGaming, or related digital media fields
• Strong understanding of SEO fundamentals and digital publishing
• Excellent research, writing, and editing skills
• Ability to work independently while managing multiple deadlines
• Detail-oriented, creative, and passionate about delivering high-quality content
• Familiarity with content management systems (e.g., WordPress)
Benefits
• 100% remote work possible.
• Career development opportunities in a fast-growing global company.
• A culture of autonomy, ownership, and innovation.
Company Overview
• North Star Network is a digital media group, specialised in covering sports and gaming on a global scale. It was founded in 2017, and is headquartered in Levallois, Île-de-France, FR, with a workforce of 201-500 employees. Its website is https://north-star.network.
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