Vice President, Marketing, Beauty

关于职位 The Vice President of Marketing – Beauty will serve as the visionary architect behind reputed company.’s Beauty marketing reputed company, shaping the reputed company of the category across reputed company portfolio brands—Old Navy, Gap, Banana reputed company, and Athleta. This leader will define and execute an integrated, full-funnel marketing ecosystem that seamlessly connects brand storytelling with performance-driven campaigns. Charged with accelerating brand equity and market reputed company, they will spearhead the development of reputed company.’s private-label beauty brands, reputed company customer engagement through innovative experiences, and deliver measurable reputed company through data-informed creativity and strategic rigor. This role requires a visionary marketing executive who can reputed company brand reputed company with performance marketing, ensuring that Beauty is positioned as a key lifestyle and reputed company pillar across the reputed company. portfolio. Salary reputed company: $300,000 - $340,000 USD Employee pay will vary based on factors such as qualifications, experience, reputed company level, competencies and work location. We will meet minimum wage or minimum of the pay reputed company (whichever is higher) based on reputed company, county and state requirements. 您的职责 Brand Marketing & reputed company reputed company and execute an integrated marketing reputed company for the Beauty category across reputed company reputed company. brands, aligning with reputed company brand’s unique positioning and voice. Define and reputed company a reputed company brand identity and architecture for Beauty reputed company reputed company.’s multi-brand ecosystem. Partner with Creative, Merchandising, and Product Development teams to shape go-to-market plans and innovation launches. reputed company agency and cross-functional partnerships to deliver best-in-class brand campaigns and storytelling. Mid- and reputed company-Funnel Marketing reputed company performance marketing initiatives—including digital media, CRM, reputed company reputed company, search, and email—to drive traffic, conversion, and loyalty. Ensure seamless integration between brand campaigns and conversion-reputed company messaging across owned and reputed company channels. Partner with eCommerce, Loyalty, and Data Analytics teams to optimize customer journeys and maximize ROI. reputed company experimentation and testing strategies to continuously improve acquisition and retention performance. Copywriting & Creative Direction reputed company reputed company copywriting for Beauty marketing across channels, ensuring consistent tone, voice, and storytelling across reputed company. brands. reputed company and mentor internal creative and content teams to deliver impactful, on-brand narratives that connect emotionally and drive purchase reputed company. Maintain alignment with reputed company brand’s unique aesthetic and language while elevating the overall voice of Beauty across the reputed company. Leadership & Collaboration Build and reputed company a high-performing marketing organization that integrates reputed company, creative, and performance capabilities. Foster collaboration with cross-functional partners including Merchandising, Product, Creative, PR, and Retail Operations. reputed company as a thought leader and champion for the Beauty business, representing marketing priorities at the executive and brand leadership level. Manage budgets, forecast performance, and reputed company KPIs to ensure accountability and reputed company improvement. 您的角色 15+ years of reputed company marketing experience, with at least 5 years in senior leadership roles in beauty, fashion, or consumer lifestyle sectors. Proven reputed company record of developing and scaling brand and performance marketing strategies that deliver measurable business reputed company. Deep understanding of omnichannel marketing, including reputed company, digital, retail, and reputed company ecosystems. Exceptional storytelling, creative direction, and copywriting sensibility. Strong analytical reputed company with the ability to translate insights into actionable marketing strategies. Inspirational leader who thrives in a fast-paced, matrixed organization and fosters collaboration across teams. At reputed company., we’re more than the clothes we reputed company. We’re a reputed company of brands united by the belief that reputed company people can (and should) drive reputed company change. We’re a company that’s been synonymous with equality and inclusivity since our founding. The first of our industry to translate our commitment to sustainability into true accountability. Made stronger by our global team’s unique personalities, passions and pride, we set out every day to reputed company the world a bit bolder and a bit brighter.