Digital Marketing Analytics Manager

About the position This client is seeking a strategic Digital Analytics & Insights lead with a passion for transforming data into meaningful business insights and opportunities for our clients. This person must be extremely detail-oriented with a critical eye on deadlines. The manager is expected to be a thought leader who will generate innovative ideas for how we integrate data, technology, and analytics to help clients make smarter, more informed decisions. Central to their role will be integration with media partners; thought leadership related to all areas of digital data, measurement, and optimization; storytelling related to data findings; and the growth and development of this company's digital analytics processes and practices. This role requires an individual with strong experience managing, analyzing and visualizing web and media analytics across a variety of industries. Responsibilities • Integration with media partners • Thought leadership related to all areas of digital data, measurement, and optimization • Storytelling related to data findings • Growth and development of this company's digital analytics processes and practices • Managing, analyzing and visualizing web and media analytics across a variety of industries • Monitoring of client sites and analytics to identify tracking issues, performance dips or other noteworthy findings • Build, produce and manage report templates, dashboards and applications for the client, agency partners and internal teams as indicated by the client’s SOW • Serve as an analytic point of contact for clients, participating in business reviews and engaging directly with relevant client-side stakeholders on key initiatives • Proactively identify opportunities to improve, or enhance, reporting processes and formats, including opportunities for data aggregation and synthesis • Management and Talent Development of growing analytics team • Produce reporting analysis and findings with clear and actionable insights to more effectively achieve KPIs positively affect the business going forward • Oversee tag management and implementation through Google Tag Manager • Serve as a consultative partner across digital media, data strategy, media research, analytics platforms, tag management, testing and optimization, and reporting • Work collaboratively with media, CRM, web, and account service teams on requirements related to reporting needs • Collaborate with agency partners to collect and review data on a regular basis, identify areas for improvement and seek out solutions to improve client deliverables • Perform audits on the current status of client's digital marketing programs • Confidently represent the team and the company in regular reporting meetings and strategy sessions • Manage team and client expectations regarding report delivery and timelines as indicated by the SOW • Use of data analysis techniques for enhanced targeting, audience segmentation and analysis Requirements • 4-year degree in a relevant field • 4+ years of experience managing analytics accounts and producing reports through the Google suite: Google Analytics, Google Tag Manager, Google Ads, Google Campaign Manager, Google Data Studio • Stay abreast of new digital intelligence technologies (data management, analytics, and optimization), industry best practices, and advancements in digital measurement to ensure the team is always delivering advanced, innovative solutions focused on performance improvement for clients • Participation in new business development as needed, including request-for-proposal (RFP) responses and pitches • Strong understanding of marketing attribution and measurement approaches • Monitoring of client sites and analytics to identify tracking issues, performance dips or other noteworthy findings • Build, produce and manage report templates, dashboards and applications for the client, agency partners and internal teams as indicated by the client’s SOW • Excellent presentation and communication skills for both technical and nontechnical audiences • Serve as an analytic point of contact for clients, participating in business reviews and engaging directly with relevant client-side stakeholders on key initiatives • Proactively identify opportunities to improve, or enhance, reporting processes and formats, including opportunities for data aggregation and synthesis • Management and Talent Development of growing analytics team • Produce reporting analysis and findings with clear and actionable insights to more effectively achieve KPIs positively affect the business going forward • Oversee tag management and implementation through Google Tag Manager • Serve as a consultative partner across digital media, data strategy, media research, analytics platforms, tag management, testing and optimization, and reporting • Strong quantitative and analytical skills, with the ability to distill large amounts of data into simple language and action plans • Work collaboratively with media, CRM, web, and account service teams on requirements related to reporting needs • Collaborate with agency partners to collect and review data on a regular basis, identify areas for improvement and seek out solutions to improve client deliverables • Experience building and maintaining relationships across a wide range of clients and internal teams • Perform audits on the current status of client's digital marketing programs • Confidently represent the team and the company in regular reporting meetings and strategy sessions • Manage team and client expectations regarding report delivery and timelines as indicated by the SOW • Strong working knowledge of report development, data visualization, and insight generation based on media and web performance • Use of data analysis techniques for enhanced targeting, audience segmentation and analysis • Very strong knowledge of web analytics implementation best practices and hands-on practical experience managing complex implementations • Ability to understand larger business needs and the application of digital analytics to address them • Ability to construct a cohesive, visual story through data Nice-to-haves • Agency experience is a strong plus • Google certified Benefits • 401k with 3% Employer Contribution • Profit Sharing • Health, Dental, and Life Insurance • Voluntary Vision Insurance • Paid Vacation • Personal Days, Generous Holiday Schedule • Dog Fridays • Annual company trip Apply tot his job Apply To this Job