Social Media Manager

Califia Farms is a company focused on expanding its global brand presence, and they are seeking a Social Media Manager to join their brand marketing and communications team. The role involves managing social media strategy, engaging with online followers, and collaborating with various teams to create impactful social content.

Responsibilities

• Manage the day-to-day execution of our global social media strategy, including scheduling, posting, and community managing on TikTok, Instagram, Facebook, and X, while monitoring and reporting out on other emerging social platforms
• Build and oversee the content calendar to plan optimized content for each platform
• Act as community manager across all platforms, promoting positive brand conversation and engagement and addressing complaints per consumer care protocol
• Continually evolve social media strategy to align with broader marketing campaigns, business goals, and department KPIs
• Deliver monthly analytics reports to marketing team and Chief Marketing Officer
• Collaborate with internal Creative Services team and external content creators to proactively develop and deliver best-in-class social content including, but not limited to, images, videos, cinemagraphs, GIFs, Instagram Stories and more
• Provide guidance and mentorship for social media interns throughout the year, aiding in their professional development
• Work with broader marketing communications team to develop integrated social media campaigns for new product launches, new market launches and other marketing initiatives
• Keep finger on the pulse of social trends, new platform features and best practices, and provide channel and community insights with actionable next steps on an ongoing basis
• Develop deep understanding and ownership of brand voice and knowledge
• Collaborate with influencer marketing team to select partners, develop content, and analyze results
• Partner with external media agency to assist in developing, executing, and optimizing paid social content (mostly TikTok and Instagram) and drive optimizations by testing new techniques, analyzing performance data, and shifting resources to top-performing posts
• Play an active role within the larger marketing team and process, representing the voice of Califia’s online consumer community while also providing as-needed, ad-hoc marketing communications support, including but not limited to consumer review programs and brand website

Skills

• Deep understanding of and passion for ever-evolving social media landscape (including, but not limited to, TikTok, Instagram, Facebook, X)
• Strong understanding of social analytics and listening platforms (experience with Spinklr a plus)
• Experience with advertising APIs on TikTok, Instagram, Facebook, X, and emerging platforms
• Experience writing creative briefs and giving constructive feedback to creative professionals
• Excellent copywriter with the proven ability to be concise, yet impactful in brand voice
• Strong analytical skills with ability to develop and present quantitative analysis and insights to senior management
• Quick learner, logical thinker, and team player
• Desire to work in a fast-paced, high-growth work environment, adapting to ambitious project timelines
• Bachelor's Degree preferred with 1-2 years of social media experience
• Social analytics experience
• Proficient in Microsoft Excel and PowerPoint
• Experience with paid social media strategy
• Photography / videography experience

Benefits

• You will be eligible to enroll in Califia’s employee benefits program
• You may also be eligible to participate in the company’s bonus program

Company Overview