Audience Operations Analyst (New York, NY/Reno, NV Hybrid, US)

Bombora is a B2B data pioneer that connects the B2B ecosystem through a unique Data Cooperative. As an Audience Operations Analyst, you will develop and execute strategies for audience distribution across advertising channels to ensure campaigns meet client goals and deadlines.

Responsibilities

• Facilitate delivery of custom data deliverables to ad-buying platforms
• Stay abreast of industry trends and best practices in audience distribution
• Serve as primary point of contact for customer data requests via our service desk
• Assist clients in devising creative and effective targeting strategies at the pre-sales stage
• Utilize internal analytics tools and techniques to develop meaningful audience segments based on demographics, behaviors, and intent data
• Employ data visualization tools to present findings effectively
• Collaborate with internal teams to understand client goals and translate them into targeted audience recommendations
• Identify opportunities for audience expansion and optimization, ensuring campaigns reach the desired target audience
• At times collaborate with the Product, Sales, and Engineering teams to further develop and improve Bombora’s Audience Solutions and Measurement products
• Support customer growth through client calls, demos, and troubleshooting consultation

Skills

• Customer service oriented; responsiveness to inbound requests is critical
• Methodical, highly organized, and detail-oriented
• Ability to successfully operate autonomously, and as a member of a team, to complete tasks in a timely manner
• Proficient in Microsoft Excel
• Strong problem-solving skills
• A bachelor's degree from 4-year university, or equivalent experience preferred
• Knowledge of digital advertising ecosystem including ad serving
• Demand Side Platform and Data Management Platform technologies. (The Trade Desk, DV360, Xandr, LiveRamp, Eyeota, BlueKai, Adobe Audience Manager, etc.)
• Passion for data or technology

Benefits

• Health / Dental / Vision
• Flexible Spending / Health Spending Accounts
• Flexible Vacation / Paid Holidays / Summer Fridays
• Education / Tuition Assistance / Annual Learning Stipend
• 401K
• Generous Parental Leave (16 weeks primary/12 secondary)
• Commuter Benefits
• On Demand Learning (Udemy)
• Team Lunches / Outings / Events (Yes! We found a way to do virtually!)

Company Overview

Company H1B Sponsorship