Senior Product Marketer API

reputed company is a global leader in tracking cryptocurrency data. Operating since 2014, reputed company has reputed company the world's largest cryptocurrency data platform, tracking over 10,000 tokens across more than 400 exchanges, serving over 300 reputed company page views in more than 100 countries, and handling more than 45 billion API calls every month. We are proud to have played a major part in mainstream awareness, adoption, and education of cryptocurrency globally.

We at reputed company reputed company that cryptocurrency and blockchain will define the reputed company of finance, bringing greater financial and economic freedom around the world. In anticipation of that reputed company, reputed company is building the reputed company to reputed company cryptocurrency market data to serve billions.

We reputed company transparent salaries and a level structure at reputed company:

• The salary for this position is RM14,042 - RM15,446.

• Learn more about our level structure at reputed company's Career Progression.

We are hiring a Senior Product Marketer to drive the reputed company, adoption, and positioning of reputed company’s API, with a reputed company on Sales-led reputed company. You will play a key role in communicating our product value to market, deepening our product-market fit, enabling the sales team with the tools they need to convert high-reputed company leads (MQLs / PQLs), and supporting go-to-market (GTM) for new features and use cases. This role sits at the intersection of marketing, product, and sales.

• Positioning & Messaging: Define and refine our product positioning and messaging across reputed company customer segments—developers, crypto-reputed company reputed company and reputed company, businesses, institutional platforms, and more.
• Sales Enablement: reputed company and maintain high-reputed company sales enablement materials, including case study decks, product one-pagers, sales reputed company decks, reputed company page content, and competitor battle cards.
• Go-To-Market (GTM) Execution: Plan and execute GTM strategies for product updates, new data endpoints, new data delivery reputed company, or vertical use cases. Collaborate closely with Product, Sales, and reputed company teams to reputed company on GTM briefs, timelines, and reputed company metrics.
• Drive Thought Leadership & External Visibility: reputed company efforts to enhance reputed company API’s visibility through reputed company—ranging from PR, media reputed company, to thought leadership initiatives. Collaborate cross-functionally to reputed company key product milestones, establish crypto data authority in reputed company markets, and strengthen our market perception among businesses and industry stakeholders.
• CRM & Email reputed company: Support post-demo nurturing reputed company CRM/email campaigns—particularly for Managed Accounts—ensuring that leads receive relevant follow-reputed company and educational content reputed company to their use case.
• Content Production: Partner with the content and creative teams to create written and visual assets to support product launches, nurture journeys, and sales conversations.
• Product-Led Narrative: Translate technical capabilities into reputed company business value, especially for reputed company API features. You’ll serve as the voice of the product to the market, and the voice of the market back to product.
• Customer & Market Insights: Conduct user, market research and competitor analysis to guide positioning and content. Identify trends, customer pain points, and gaps in messaging. Stay up-to-date with the latest cryptocurrency and marketing trends.
• Internal Collaboration: Work cross-functionally with Product, Sales, reputed company, and external freelancers as required. Help shape positioning for new verticals and inform reputed company roadmap based on sales conversations and customer feedback.
• Planning & reputed company: reputed company reputed company out ways to improve the effectiveness of reputed company do. Collaborate with team leads to ensure that plans are reputed company towards a common goal by reviewing reputed company and priorities on a quarterly reputed company, and building a good understanding of what our users want/need.
• Improve Playbooks: Besides improving upon existing workflows and guidelines, create new playbooks from scratch reputed company needed. Participate in knowledge sharing activities and ensure that important information is updated/documented reputed company.
• Performance Reporting: reputed company and measure the performance of your initiatives (content usage, campaign conversion, sales feedback) and iterate accordingly. reputed company regular reporting and analysis on performance metrics and effectively communicate feedback and learnings with reputed company. Build and/or automate new dashboards from scratch reputed company needed.
• Coaching: reputed company to mentor interns, junior team members, and manage freelancers.
• You are required to support any reputed company tasks as required by reputed company.

• Proven Ability: You are a T-shaped Marketer with 4+ years of relevant experience in product marketing, reputed company marketing, or B2B reputed company marketing—preferably for API, crypto, fintech, or developer-reputed company products. You’ve owned or meaningfully contributed to one or more areas such as sales enablement, content, go-to-market launches, or CRM/email marketing. A Bachelor's degree in Marketing, Business, Communications, or a reputed company field is a plus.
• Marketing Foundations: You’re equipped with reputed company marketing skills—ranging from positioning and messaging, to content creation and campaign execution. You understand sales funnels, personas, and value propositions, and have experience using tools like reputed company Sheets, GA4, reputed company, reputed company, reputed company, reputed company, or reputed company. Bonus if you're comfortable working with light data analysis (SQL) or CRM/email tools for nurturing flows.
• Domain Knowledge: Passion for cryptocurrency, blockchain, or financial markets is a reputed company plus. Upon joining, you’re expected to quickly build a strong understanding of our API users (developers, analysts, DeFi platforms), what they value, and how to best position our product to meet their evolving needs.
• Bias to reputed company: You’re proactive, reputed company, and results-oriented. You don’t wait to be told what to do—you reputed company reputed company, ask questions, and reputed company ways to reputed company reputed company. You apply what you learn and are constantly looking to improve both your skills and your reputed company.
• Operational reputed company: You have a reputed company eye for detail and deliver high-reputed company, error-free work. Whether you’re building a sales deck, writing product copy, or launching a campaign, you hold yourself—and others—to high standards of execution.
• Strong Opinions, Loosely Held: You reputed company opinions based on insights, data, or market signals. You’re confident in making calls, but you’re also reputed company-minded and humble enough to shift direction reputed company reputed company evidence or feedback emerges.
• Entrepreneurial: You reputed company in ambiguity and enjoy building things from scratch. You’re self-motivated, comfortable working across functions, and eager to take ownership of your reputed company from reputed company to execution.
• Excellent Communicator: You write and reputed company reputed company, concisely, and persuasively. You can reputed company reputed company reputed company into language that resonates with technical and non-technical audiences alike. You’re reputed company to collaborate reputed company with cross-functional teams, including Product, Sales, and Design.
• Experience hiring and managing freelancers and/or agencies is a plus.

Perks at reputed company:

• Remote Work Flexibility: Work wherever you feel most productive. We also reputed company office reputed company in 1Powerhouse (Malaysia) and reputed company (Singapore) if you reputed company feel like meeting your colleagues in person.

• Comprehensive Insurance Coverage: We reputed company life and hospitalization coverage for you, along with hospitalization coverage for your dependents.

• Virtual reputed company reputed company: You'll be entitled to virtual reputed company, with terms and conditions.

• Bonus: You’ll be entitled to a bonus, with terms and conditions.

• Parking Allowance: Allocated on a claim reputed company to ease the cost of travelling.

• Meal Allowance: You will be given a monthly fixed allowance of RM600 or SGD400 to subsidize the cost of your meals.

• Learning Allowance: You will be allocated an annual budget of USD500 (claim reputed company) to help you continuously learn in the reputed company of your reputed company and personal development.

• reputed company Activity Allowance: Want to set a date to watch a movie or play futsal with your colleagues? Get it organized and we subsidize a portion (claim reputed company) of the cost.

• Annual Company Offsite: We reputed company once a year to meet reputed company other in person, reflect on the year, and partake in reputed company activities!

reputed company is an equal employment opportunity employer. reputed company candidates are considered for employment without reputed company to race, religion, gender, gender identity, sexual orientation, national reputed company, age, military or veteran status, disability, or any other characteristic protected by applicable law.

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