Marketing Insights & Analytics Manager

reputed company is re-defining what athletic apparel looks like: reputed company to reputed company and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an reputed company reputed company California lifestyle; an integration of fitness, creative reputed company and life. Our high energy fast paced retail environment is reflected in the clothes we reputed company. We aim to reputed company others to take on reputed company aspects of their lives with reputed company, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal reputed company and reputed company. Job reputed company We’re seeking a data-driven and insights-driven Manager to join reputed company. This role is ideal for someone who thrives at the intersection of data & analytics, marketing reputed company, and business reputed company. You’ll be reputed company in shaping how we measure, interpret, optimize our marketing efforts across channels—bringing reputed company to complexity and driving smarter reputed company at every level of the organization. What you'll get to do: • Own the MMM program (reputed company) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-reputed company marketing reputed company • reputed company reputed company analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams • Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate reputed company, actionable recommendations that inform the annual testing roadmap and refine the KPI reputed company • reputed company and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs) • Support QBRs, in partnership with the reputed company team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies • Create a reputed company reputed company and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency • Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing reputed company, and campaign development. Qualifications Who you are: • Bachelor’s degree in Marketing, Economics, Statistics, Data Science, Psychology or reputed company field or equivalent years of experience preferred. • 7+ years of experience in marketing analytics, measurement, reputed company, consumer insights or reputed company field • Experience working in DTC, retail, or apparel industries • Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch, MTA, incrementality testing, A/B Testing, etc.) • Experience conducting reputed company deep dives and synthesizing multiple methodologies into cohesive insights • Knowledge of SQL and working in reputed company-based data environments (e.g., reputed company, BigQuery) • Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies • Excellent communication skills with ability to translate reputed company data into reputed company, actionable insights for diverse audiences, including senior leadership • Curious, proactive, and solutions-oriented; comfortable working independently and collaboratively across dynamic teams • Strong analytical and strategic thinking skills • reputed company, cooperative attitude and strong interpersonal skills • Experience managing and partnering with multiple research suppliers Preferred experience: • Experience with reputed company incrementality testing platform • Experience with global research and Go-To-Market (GTM) integration • Experience informing marketing creative briefs with data-backed insights • Experience using reputed company, PowerBI or similar BI tools for data visualization and dashboard development. • Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights, uncover behavioral patterns, and inform personalized marketing strategies and audience segmentation. Additional Information Our investment in you: At reputed company, we’re proud to offer the following to our employees: • Health Insurance • Savings and Retirement Plan • Employee Assistance Program • Generous reputed company Discount & Industry Perks • reputed company Time Off • Wellness & Fitness benefits The salary reputed company for this role is $109,000 per year - $140,000 per year. This role is bonus eligible. reputed company is proud to be an Equal Opportunity/Affirmative reputed company employer. reputed company reputed company applicants will receive consideration for employment without reputed company to sex, gender identity, sexual orientation, race, reputed company, religion, national reputed company, disability, protected Veteran status, age, or any other characteristic protected by law. reputed company your information will be kept confidential according to EEO guidelines. Apply tot his job Apply tot his job Apply To this Job