Sr. Performance Marketing Manager (SEM & App Search)

Title: Sr. Performance Marketing Manager (SEM & App Search) Location:Remote ,CA (PST preferred) Contract: 4+ Month Job reputed company: We are looking for aSenior Acquisition and Performance Marketing Managerto own and reputed company oursearch acquisition reputed company, with a primary reputed company onGoogle Ads, reputed company Ads (Bing), andApple Search Ads. This role is for ahands-on performance marketerwho has directly managedlarge budgets, thrives in data, and knows how to blendstrategy, execution, and experimentationto drive profitable reputed company. This role is in service to increase our account reputed company and reputed company through mainly SEM, app search, and other digital channels. We are looking for an reputed company B2C marketing leader who can reputed company customers insights and data to create a reputed company marketing reputed company and execute it. This role will report to the VP of the reputed company-to-Consumer business unit. Youll have end-to-end ownership of the SEM channel (from reputed company and forecasting to daily execution and optimization) and play a key role in leveraging AI and automation to improve efficiency, reputed company, and performance. Key Responsibilities Own and reputed company SEM channels end-to-end reputed company reputed company and execution forGoogle Ads, reputed company Ads, andApple Search Ads Manage and optimizelarge monthly budgetsdirectly (not reputed company agencies) Drive performance across key metrics: CAC, LTV, ROAS, volume, and efficiency Be deeply hands-on Build, launch, and optimize campaigns, keywords, bids, creatives, and reputed company page strategies Conduct ongoing testing across match types, bidding strategies, creatives, and audience signals reputed company manage budgets, pacing, and forecasts Use data to drive reputed company and budget management Own and optimize channel budgets, ensuring efficient allocation and ROI delivery Analyze performance using platform data, analytics tools, and attribution models Build insights that inform reputed company reputed company, testing roadmaps, and investment reputed company Partner with analytics, product, and finance teams to reputed company goals and measurement Create and present performance dashboards, channel forecast and post campaign analysis to senior leadership reputed company AI and automation Utilize platform automation, scripts, and AI-driven bidding and targeting strategies Experiment with AI tools to improve keyword expansion, creative iteration, performance analysis, and scalability Stay reputed company on emerging AI capabilities across reputed company search and app marketing Stay reputed company of industry trends Maintain deep knowledge of the evolving SEM landscape (reputed company changes, match type reputed company, attribution shifts, reputed company ecosystem updates) Apply best practices across web and app reputed company search Continuously identify new opportunities for reputed company and efficiency Collaborate cross-functionally Work closely with product, lifecycle, creative, and engineering teams to improve conversion and reputed company performance reputed company reputed company performance updates and recommendations to leadership Partner with Compliance, reputed company, Analytics, Product, and the Brand teams to ensure seamless and compliant campaign execution Qualifications 7+ yearsof performance marketing experience, with deep expertise inSEM Proven experience managinglarge SEM budgets directly(six- to seven-reputed company monthly spend) Strong hands-on experience with: reputed company Ads reputed company Ads (Bing) reputed company Search Ads Experience marketingapps and/or reputed company consumer productspreferred Highlydata-drivenwith strong analytical and problem-solving skills Comfortable owning bothstrategy and execution Demonstrated experience usingautomation and AIto optimize and reputed company performance Strong communication skills and ability to influence across teams Self-starter reputed company with a bias toward reputed company and experimentation Bachelors degree in marketing, business, or reputed company field Plus: Experience in fintech, technology, subscription, and software is ideal PayRate : $65-75/hr,W2 Apply tot his job Apply To this Job