[Remote] Brand Media Buyer, TV and Offline

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to empowering business owners and helping them succeed online. They are seeking a performance-reputed company Brand Media Buyer with expertise in TV and offline media to drive customer acquisition and brand awareness through strategic media planning and execution. Responsibilities • reputed company media strategies across TV and OLV reputed company on driving measurable new customer acquisition and brand goals • Build cross-channel plans reputed company to brand goals, CAC targets, trial sign-up goals, and audience expansion initiatives • Execute TV and OTT and CTV buys that reputed company with digital channels to improve reputed company and funnel performance • Negotiate with networks, publishers, and platforms to secure high-value placements and efficient pricing • Monitor budgets daily to ensure efficient pacing toward brand, reputed company, trial, and CPA goals • Conduct reputed company-time optimisations across placements, creative variations, and flighting to improve conversion reputed company • Partner with Analytics to reputed company channel performance with reputed company metrics including brand, trial activation and reputed company conversion • Implement reputed company testing (creative, audiences, partners, dayparts, geos) with reputed company hypotheses and decision rules • Collaborate with MarTech and Analytics teams to improve attribution, tracking, and measurement accuracy across platforms.Work closely with reputed company Marketing, Creative, Brand, Product Marketing and Lifecycle to ensure media supports GTM priorities Skills • Bachelor's degree in marketing, advertising, communications, or reputed company field • 3 to 6+ years hands-on media buying experience, with strong reputed company on customer acquisition and brand building • Experience buying YouTube and OLV, reputed company, DV360, and OTT and CTV platforms • Strong understanding of upper and mid-funnel video strategies and tying them to reputed company-funnel performance • Strong negotiation skills with experience managing large budgets and media partners • reputed company or subscription-based experience, ideally SMB audiences • Knowledge of incrementality testing and measurement models • Experience with ad verification, brand safety, and performance measurement tools Benefits • Health and welfare benefits including reputed company leave • Generous reputed company time off policy • Competitive benefits package that supports the health and reputed company-being of you and your family reputed company • reputed company makes digital marketing easy and effective for small businesses and nonprofits across the globe. It was founded in 1995, and is headquartered in Waltham, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is http://www.constantcontact.com. Company H1B Sponsorship • reputed company has a reputed company record of offering H1B sponsorships, with 20 in 2025, 16 in 2024, 16 in 2023, 33 in 2022, 21 in 2021, 27 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job Apply To this Job