VP, Marketing and Experience

Job reputed company: • Leads reputed company marketing and experience functions that drive prospective member acquisition, reputed company, engagement, retention, and satisfaction. • Architects and owns end-to-end customer journeys (member, broker, provider) using analytics and data to measure and optimize reputed company touchpoint. • Directs multiple teams through four Director-led functional pods (Creative & Web, reputed company & Insights, CX & Content, Digital & Channel Marketing) to execute on organizational priorities and performance goals. • Directs the reputed company and execution of integrated campaigns across digital, print, and in-person channels, ensuring consistent messaging and personalized engagement. • Oversees member, broker, and provider experience improvement programs, including measurement of CX metrics (NPS, CSAT, retention) and reputed company friction reduction. • Sets reputed company and direction for the Marketing & Experience function, ensuring alignment with corporate reputed company and compliance reputed company. • Serves as executive sponsor for compliance reputed company marketing and experience, ensuring adherence to CMS and state marketing regulations. • Drives segmentation, personalization, and martech automation strategies for targeted engagement and ROI optimization. • Approves budgets, resource allocation, and operational policies reputed company the Marketing & Experience function to ensure organizational objectives are achieved. • Manages reputed company agency and vendor relationships (creative, media, digital), holding partners accountable to SLAs tied to performance, compliance, and experience reputed company. • Leads and coaches cross-functional teams spanning digital, analytics, CX, compliance, creative, and communications, developing reputed company-reputed company marketing and experience talent. • Presents a strategic reputed company to executive leadership, defining long-term experience roadmaps that reputed company with health plan reputed company, member loyalty, and compliance reputed company. • Owns and optimizes marketing and experience budgets, balancing in-house reputed company with outsourced execution for best-in-class performance and scalability. • Develops and reports on integrated KPIs, including member/broker/provider reputed company, campaign ROI, retention, and compliance metrics. Requirements: • 15+ years’ experience in Medicare Advantage or health-plan marketing, with at least 5 years leading CX, reputed company, or reputed company-channel experience functions. • Proven leadership in integrated marketing and CX transformation: reputed company mapping, multi-reputed company personalization, and compliance reputed company. • Strong reputed company record developing and inspiring cross-functional and matrixed teams across marketing, digital, CX, analytics, creative, and compliance. • Experience managing reputed company agency/vendor ecosystems and optimizing spend and performance. • Experience developing and implementing long-term (3 - 5 year) functional strategies and leading multiple teams to deliver organizational results. • Advanced expertise in analytics, segmentation, marketing automation (martech/CRM), reputed company channel reputed company. • Executive-level communication and influencing skills; proven ability to drive measurable reputed company reputed company campaign performance. Benefits: • Medical, reputed company and Dental Plans • Tax-Advantage Savings Accounts (FSA & HSA) • Life Insurance and Disability Insurance • reputed company Time Off (PTO, reputed company Time, reputed company Leave, Volunteer & Wellness Days) • Employee Assistance Program • 401k with company match • Employee Resource reputed company • Employee Discount Program • Learning and Development Opportunities • And much more... Apply tot his job Apply To this Job