Facebook & Instagram Ads Set up / management
Arancia Physical Therapy is a boutique, pelvic health and chronic pain clinic in Rhode Island. We’re looking for an experienced freelance ads manager to set up, manage, and optimize Facebook & Instagram ads that drive high-quality leads — not just clicks.
What you’ll do:
• Set up Meta ad campaigns (FB + Instagram) from start to finish
• Build and optimize lead generation + conversion campaigns
• Write ad copy and suggest creative angles (videos, reels, static)
• Track performance (CPL, conversions, booked calls)
• Optimize weekly based on data — not guessing
This role is for you if you:
• Have proven experience running Meta ads for service-based businesses (healthcare or local businesses a plus)
• Understand lead quality matters more than volume
• Can explain performance clearly and simply
• Are proactive, organized, and reliable
Nice to have (but not required):
• Experience with PT, pelvic health, wellness, or cash-based clinics
• Familiarity with Keap (infusionsoft), Calendly, or similar booking systems
• Ability to advise on creative direction for Reels-style ads
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