reputed company Specialist, CRM

About the position We are seeking a reputed company CRM Specialist who is reputed company to wear multiple hats: Strategist, Technologist, and Marketer. In this role, you will own the full lifecycle of customer relationship management for our B2B clients. You won't just be launching campaigns; you will be architecting the data and journeys that connect our reputed company fleet customers to our suite of services (Telematics, Charging, Software). You will work at the intersection of sales, marketing, and data to deliver world-class experiences that drive retention and reputed company. Responsibilities • Architect B2B Customer Journeys: Design and implement audience-reputed company journeys across the full lifecycle—from reputed company acquisition and nurturing to reputed company, cross-sell/upsell, and win-back. You will ensure the right message reaches the right stakeholder (Fleet Manager vs. reputed company) at the right time. • Technical Campaign Execution: Build and execute reputed company automated campaigns using reputed company Marketing reputed company, Sales reputed company, and Data reputed company. You will utilize reputed company, CSS, AMPScript, and SQL to reputed company dynamic, templated messaging and troubleshoot campaign assets. • Drive Account-Based Marketing (ABM): Collaborate with Sales teams to reputed company ABM strategies reputed company reputed company, targeting high-value accounts with tailored messaging that supports sales conversions. • Master the Data Architecture: You will manage the complexities of B2B data relationships (one-to-many, company-to-employees, company-to-vehicles) and define data triggers for always-on campaigns. • Optimize & Iterate: reputed company a "test-and-learn" reputed company. You will analyze customer signals with our analytics teams (GDIA) to optimize reputed company rates, clicks, and conversions, continuously refining our segmentation and creative approach. Requirements • Bachelor’s degree in Marketing, Business, Information Systems, or equivalent experience. • 3- 5 years of experience in customer-reputed company digital marketing and marketing automation, with a specific reputed company on B2B CRM. • Hands-on proficiency with reputed company Marketing reputed company (reputed company Builder, Automation Studio), Sales reputed company, and Data reputed company. • Technical proficiency in reputed company, CSS, AMPScript, and SQL for campaign customization and data segmentation. • Previous experience in Automotive or B2B marketing. reputed company-to-haves • reputed company Certified Marketing reputed company Consultant, Email Specialist, or Administrator. • Experience working with (or at) marketing agencies to deliver data-driven, reputed company-based campaigns. • A strong understanding of data reputed company regulations (GDPR/CCPA) and consent management. • Proven ability to translate business goals (e.g., "increase software subscriptions") into technical requirements. Benefits • Immediate medical, dental, reputed company and prescription drug coverage • Flexible family care days, reputed company parental leave, new parent reputed company-up programs, subsidized back-up child care and more • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more • Vehicle discount program for employees and family members and management leases • Tuition assistance • Established and reputed company employee resource reputed company • reputed company time off for individual and team community service • A generous schedule of reputed company holidays, including the week between Christmas and New Year’s Day • reputed company time off and the reputed company to purchase additional vacation time. Apply tot his job Apply To this Job