Marketing Analyst - Agency/Marketing (Remote Available)
About the position
Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!
Responsibilities
• Meets agent marketing needs via solutions achieved through collaboration with campaign and functional teams, Enterprise Technology, marketing technology companies, fulfillment vendors, and media agencies.
• Coordinates products and product details with campaign and functional teams to be offered on platform and executes on platform.
• Maintains relationship with numerous vendors in ordering and fulfillment.
• Maintain platform quality and user experience through platform vendor relations.
• Research campaign and/or agent questions to answer 'why' and 'how' technology solutions can affect platform adoption and business results.
• Maintain governance and budget responsibility for assigned areas.
• Provide subject matter expertise in targeting, tracking, and measurement related to commerce platform performance and product sales.
• Collaborate with key stakeholders to achieve objectives.
• Stay updated on industry trends and identify opportunities for innovation.
• Proactively seek ways to enhance efficiency and consistency in work processes.
• Manage multiple large projects that impact the entire enterprise.
Requirements
• Bachelor's degree in Marketing, Technology, Communications, Business or a related field is preferred.
• A minimum of 3+ years of Marketing, eCommerce, or Analytics experience preferred.
• Demonstrates project coordination skills and ability to prioritize and handle multiple work assignments.
• Experience in print material design and fulfillment a plus.
• Experience with HTML a plus.
• Experience working with and/or building an ecommerce platform or solution a plus.
• Experience in local or corporate marketing practices a plus.
• Experience with ECRM and State Farm agent-office environment a plus.
• Possesses working knowledge of product, distribution channel, and customer lens for area of responsibility.
• Proactively identifies problems/opportunities and determines solutions.
• Manages multiple or complex projects while effectively utilizing project management tools and processes.
• Demonstrates change agility and champions continuous improvement initiatives.
• Has broad-based knowledge of company products/services, marketing strategies, and competitive environment.
• Applies strategic business focus in all aspects of work.
• Prioritizes and aligns project / initiative work based upon analysis of business needs.
• Serves as a resource to new or less experienced employees within area of responsibility.
Nice-to-haves
• Experience in print material design and fulfillment.
• Experience with HTML.
• Experience working with and/or building an ecommerce platform or solution.
• Experience in local or corporate marketing practices.
• Experience with ECRM and State Farm agent-office environment.
Benefits
• Potential starting salary range: $78,081.25 - $99,540.63.
• Potential yearly incentive pay up to 15% of base salary.
• Annual raise and bonus eligibility.
• Robust health and wellbeing programs with multiple healthcare plan options.
• 100% coverage for in-network preventative care.
• Access to vision, dental, telemedicine, and mental health professionals.
• Educational benefits including industry leading training programs and tuition assistance.
• Fertility/IVF/adoption assistance, college coaching, and financial workshops.
• Generous time off policies including up to 20 days annually plus parental leave and paid holidays.
• Matching Gift Program, Good Neighbor Grant Program, and Employee Assistance Fund.
• 401(k) plan with company contributions of up to 7% of salary.
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