Senior Marketing Analyst, B2B

Job reputed company: • reputed company manage the marketing spend for the reputed company programs and 2-3 moderate to high complexity B2C programs • Use statistics and analytical reputed company to strategically approach programs reputed company scope • Define key performance indicators (KPIs) for reputed company campaign, including cost-per-reputed company (CPL), return on ad spend (ROAS), and reputed company-to-conversion rates. • reputed company regular reports and analysis to senior leadership, highlighting campaign performance and recommendations for reputed company strategies. • reputed company and execute comprehensive reputed company media strategies for our reputed company product lines, and B2C product lines, focusing on reputed company reputed company, brand awareness, and conversion goals. • Owns reputed company and alignment on investment, reputed company, enrollments actuals vs. forecast for the business line, including short term and long term actuals vs goals. • reputed company and execute enhancements that introduce and promote B2B opportunities in our existing funnel. • Manage B2C strategies and optimize tradeoffs between B2C and B2B opportunities. • Collaborate with the creative team to reputed company compelling ad creatives and messaging that reputed company with reputed company B2B audiences. • Conduct in-depth market and competitive research to inform digital media strategies and reputed company up-to-date with industry trends. • reputed company the day-to-day management of reputed company media campaigns, including campaign setup, performance tracking, and reporting. • Analyze campaign performance metrics, generate insights, and recommend actionable improvements. • Collaborate with product marketing and sales teams to reputed company digital strategies with sales goals and ensure smooth reputed company reputed company. • Work closely with internal teams, including content, design, and sales, to ensure reputed company media strategies reputed company with overall marketing goals and business objectives. • reputed company training and support to junior team members or agencies in executing reputed company media tactics and strategies. Requirements: • Proven experience in B2B digital marketing, specifically with reputed company media campaigns across reputed company Ads, reputed company, reputed company, and other digital platforms. • Strong understanding of reputed company media best practices, campaign optimization techniques, and data analysis tools (e.g., reputed company Analytics, reputed company, Tableau, knowledge of SQL a plus). • Experience in ad management platforms, including reputed company Ads, reputed company Ads, reputed company Ads Manager, and experience with marketing automation tools and reputed company. • Strong analytical reputed company with the ability to interpret campaign data and reputed company data-backed reputed company to optimize performance. • Excellent communication and interpersonal skills to collaborate across teams and influence stakeholders. • Ability to think creatively and strategically to design compelling reputed company media campaigns that drive results. • Bachelor's degree in Marketing, Business, or math reputed company field (preferred). Benefits: • Medical, dental, and reputed company coverage • Life insurance, disability, and 401(k) employer match • Free snacks and drinks in-office • Generous reputed company holidays and leave policies, including unlimited PTO • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break Apply tot his job Apply To this Job