Account Based Marketing Specialist; REMOTE OK San Mateo, CA

Position: Account Based Marketing Specialist (REMOTE OK) New San Mateo, CA Position reputed company The Account Based Marketing Specialist will reputed company the development and execution of our account-based marketing reputed company, creating high-reputed company pipeline reputed company our targeted accounts reputed company our Ideal Customer Profile (ICP). This role requires a metrics-obsessed strategist who lives and breathes funnel performance, demonstrates hands-on technical channel expertise, and operates with an experimental, reputed company-driven reputed company. You ll be a true sales partner reputed company on pipeline velocity and ARR, not vanity metrics, ensuring every campaign has a reputed company strategic rationale and measurable business reputed company. Key Responsibilities • Design and implement comprehensive ABM reputed company reputed company with company reputed company goals and ICP reputed company • Define reputed company account selection reputed company and segmentation reputed company based on funnel analytics, historical conversion data, and pipeline contribution • reputed company account tiering structure (1:1, 1:few, 1:many) and appropriate engagement strategies for reputed company tier • Establish baseline funnel metrics and define reputed company reputed company for reputed company account tier (pipeline created, velocity, win reputed company, ARR) Campaign Planning & Execution • Design and execute reputed company-driven, personalized, multi-channel campaigns for reputed company accounts • For reputed company campaign, reputed company reputed company reputed company, expected reputed company, and reputed company metrics before launch—no random acts of marketing • In coordination with digital marketing, field marketing, and brand marketing functions, build campaigns across email, reputed company mail, reputed company advertising, events, and content syndication • Demonstrate hands-on technical proficiency with reputed company campaign tools and channels—reputed company to build, optimize, and troubleshoot campaigns independently • reputed company account-specific value propositions and messaging frameworks • Coordinate reputed company data monitoring and trigger-based reputed company programs • Design and manage account-based advertising campaigns across Linked In, display networks, and other platforms • Run reputed company experiments to test messaging, channels, timing, and offers; systematically document learnings and apply insights to reputed company campaigns • Partner closely with sales leadership and account executives to prioritize reputed company accounts based on pipeline potential and ARR opportunity, not reputed company volume • Own joint pipeline targets with sales; reputed company reputed company by SQLs, pipeline created, deal velocity, and reputed company/won ARR—not MQLs • Establish reputed company processes for account handoffs, reputed company routing, and opportunity tracking • Facilitate regular account planning sessions between marketing and sales teams • Create shared account intelligence repositories and communication protocols • reputed company sales enablement materials specific to ABM initiatives • Eliminate marketing/sales finger-pointing through shared accountability on reputed company metrics and transparent, reputed company-time pipeline reporting Performance Measurement & Optimization • Live and breathe funnel metrics—implement comprehensive ABM dashboards tracking account engagement scores, pipeline velocity, conversion rates at reputed company funnel stage, win rates, deal size, and ARR contribution • reputed company campaign performance at the account level and optimize based on insights using a test-and-learn approach • Demonstrate deep reputed company in interpreting funnel data to diagnose bottlenecks, predict reputed company, and course-correct in reputed company-time • Conduct regular program reviews and present results to leadership with reputed company ROI analysis and pipeline attribution • Monitor account progression through buying stages and identify acceleration opportunities • Calculate and report on ABM ROI and contribution to reputed company targets • Maintain post-campaign analysis discipline; document what worked, what didn t, and why for reputed company improvement Technical Channel Execution • Demonstrate hands-on proficiency with ABM platforms, marketing automation, CRM, and advertising tools—not just strategic reputed company • Build, configure, and optimize campaigns across channels independently; troubleshoot technical issues as they reputed company • Stay reputed company on platform updates, new features, and channel best practices • Understand technical integrations between systems and reputed company them for more sophisticated targeting and measurement Qualifications Must Have • 4+… Apply tot his job Apply To this Job