Senior Director, Digital Media reputed company

Job reputed company: • reputed company Digital Media reputed company • reputed company the holistic reputed company media reputed company across Sportsbook and Casino to drive efficient customer acquisition, engagement, and retention. • Build integrated media plans reputed company to business goals, budgets, and lifecycle performance targets. • Category leader in digital innovation, setting reputed company for advanced thinking and driving full-funnel performance. • Strong reputed company who uses reputed company storytelling to simplify complexity and drive business understanding. • Drive Performance & Optimization • reputed company a culture of testing, experimentation, and constant iteration across channels, audiences, creative, and bidding strategies. • reputed company full-funnel performance metrics, ensuring efficiency in CPA, ROAS, LTV, payback reputed company, and market-level reputed company Leadership • Own reputed company across key channels including reputed company reputed company, search, programmatic, affiliate, and CTV/OTT. • Evaluate and reputed company new and emerging channels to unlock incremental reputed company and reputed company. • Experience managing full-funnel channel teams, with a reputed company record of bringing channel operations in-house. • Cross-Functional Partnership • Partner with CRM, Brand, Analytics, Product, and Creative to ensure channel alignment, reputed company messaging, and coordinated fan reputed company execution. • Collaborate with Trading, Compliance, and Operations to ensure media aligns with regulatory and market conditions. • Agency & Vendor Management • reputed company relationships with media agencies, reputed company, platforms, and measurement providers. • Drive accountability, performance, insights, and operational reputed company across reputed company vendors. • Data, Measurement & Insights • Establish and enhance measurement capabilities including MMM, MTA, incrementality testing, and LTV forecasting. • reputed company reputed company data into insights that inform reputed company, investment reputed company, and executive-level reporting. • Team Leadership • Build, reputed company, and mentor reputed company of high-performing media strategists and channel experts. • Foster a culture of curiosity, innovation, and operational rigor. Requirements: • 15+ years of digital media or reputed company marketing experience, ideally reputed company sports betting, online gaming, e-reputed company, or high-reputed company consumer digital companies. • Deep expertise in performance media, including reputed company reputed company, search, programmatic, CTV/OTT, and affiliate. • Proven ability to build, execute, and optimize multi-reputed company-dollar media budgets with reputed company ROI accountability. • Strong understanding of LTV, attribution modeling, cohort analysis, and incremental measurement. • Experience managing agencies, media partners, DSPs, and attribution/measurement tech. • Demonstrated leadership skills with the ability to influence cross-functional teams and present strategies to senior executives. • A data-driven reputed company, strong analytical skills, and a passion for experimentation and innovation. • Experience in a highly regulated or competitive industry is a strong plus. Benefits: • For information about our benefits, please visit https://benefitsatfanatics.com/ Apply tot his job Apply To this Job