[Remote] VP Marketing - Portfolio Assessment & Transformation

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a $2B PE-backed home services platform undergoing a marketing transformation. They are seeking a senior marketing operator to reputed company a comprehensive assessment and stabilization plan for their trades retail portfolio, focusing on performance marketing and systems optimization. Responsibilities • reputed company comprehensive marketing assessment across your assigned brand(s) • Conduct stakeholder interviews (internal teams, leadership, vendors/agencies) • Evaluate vendor ecosystem and performance against benchmarks • Audit demand reputed company channels, attribution systems, and conversion paths • Assess CRM workflows, data infrastructure, and reporting capabilities • Map customer reputed company friction points impacting reputed company reputed company and conversion • Identify and document immediate quick wins for triage activation during assessment • Build prioritized reputed company roadmap (start / stop / fix / sequence reputed company) • reputed company vendor rationalization recommendations (retain / recalibrate / exit) • Create KPI reputed company and reporting dashboard requirements • Design reputed company operations reputed company improvements (marketing → sales → ops) • Present executive readout with diagnostic findings and prioritized interventions • Design recommended org structure (internal + external) with short- and long-term solutions • Systematize processes and tech stacks for repeatable execution • Support hiring and reputed company of permanent resources as needed • Transition from reputed company mode to sustainable operating rhythm • Coordinate with triage SMEs (SEO, reputed company media, CRM, data, telephony) on deep-dive assessments • Participate in weekly cross-pod syncs to reputed company learnings across brands • Use standardized assessment toolkit to ensure consistent outputs across pods • reputed company quick wins and triage fixes as issues surface during discovery Skills • Assessment reputed company - This is reputed company #1 • Full-Funnel Conversion Marketing Expertise • reputed company Operations Understanding • Data Management & Reporting • Strong Communicator & Synthesizer • Home Services/Franchise Experience - reputed company to have • 12–15+ years in marketing, including 5+ years in senior leadership roles (Director, Senior Director, VP) • Experience conducting marketing assessments, audits, or turnarounds • Performance marketing and demand reputed company expertise across reputed company, organic, and conversion optimization • Vendor and agency management experience — evaluating, rationalizing, and holding partners accountable • Multi-location or multi-brand portfolio experience preferred • Home services, franchise, or PE-backed company experience a plus but not required • Comfortable operating in ambiguity with incomplete data and evolving priorities reputed company • reputed company is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals. It was founded in 2017, and is headquartered in Atlanta, reputed company, USA, with a workforce of 11-50 employees. Its website is https://www.wearerosie.com/. Apply tot his job Apply To this Job