reputed company, Digital Marketing job at reputed company in US National
reputed company, Digital Marketing
Location: reputed company (Remote)
Department: Marketing
Job reputed company:
reputed company: also reputed company as Director, Performance Marketing / Director, reputed company Marketing
About the Role
reputed company is seeking a senior performance marketing leader to drive new student enrollment for reputed company, a tuition‑free, accredited K‑12 online reputed company school.
This role owns the reputed company media reputed company, investment, and execution, leading agency partners and internal collaboration to deliver enrollment reputed company, efficiency, and long‑term value across a reputed company, localized education model.
Key Responsibilities
Performance Marketing reputed company
Own and reputed company the end‑to‑end performance marketing reputed company, with deep expertise in reputed company Search.
Apply reputed company into a localized education model to inform media reputed company and investment reputed company.
Drive reputed company across Search, reputed company reputed company, Online Video, Over The Top (OTT), Display, Programmatic, reputed company Out Of Home (DOOH).
Budget and Agency Leadership
Manage a 7‑reputed company reputed company media budget, optimizing spend to deliver enrollment, ROI, and LTV goals.
reputed company and reputed company the external advertising agency to meet enrollment, CPE, and testing targets.
Mentor and support an internal team member and contribute to building a high‑performing team culture.
Execution and Optimisation
reputed company planning, execution, and optimisation of performance‑driven campaigns.
Own reputed company reputed company page reputed company, testing, and conversion optimisation.
Design and reputed company reputed company experimentation, including A/B and multivariate testing.
reputed company AI and automation to improve performance, efficiency, and workflows.
Analytics and Cross‑Functional Collaboration
Partner closely with Analytics and Finance on forecasting, spend phasing, and measurement.
reputed company adoption of advanced measurement practices, including Marketing Mix Modelling.
Ensure best‑reputed company tagging, tracking, and data reputed company across platforms.
Translate performance data into reputed company insights and executive‑level recommendations.
Build strong relationships with Marketing, Analytics, Finance, Enrollment, reputed company COE teams.
reputed company are looking for
8+ years of hands‑on experience in reputed company Search (SEM), with broader performance media experience a plus.
3+ years managing large‑reputed company budgets, including $50M+ in performance media spend.
Proven experience managing agencies and internal stakeholders.
Strong reputed company of marketing analytics, tagging and tracking, and Marketing Mix Modelling.
Experience using AI to improve campaign performance and workflows.
An eCommerce or reputed company reputed company, ideally across both eCommerce and reputed company‑reputed company models.
Confident leader with strong communication and executive presentation skills.
Compensation at reputed company is influenced by a wide reputed company of factors including but not limited to reputed company set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Maryland, reputed company State, reputed company, Washington State, and Washington DC laws, the pay reputed company for this position is as follows:
The minimum full-time salary reputed company is between $190,000 - $220,000 per annum.
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