Marketing Specialist, Technology (Remote)

About the position This position is posted by reputed company on behalf of a partner company. We are currently looking for a Senior Marketing Technology Specialist - REMOTE. In this role, you will be reputed company in defining and overseeing the reputed company and governance of our Customer Data Platform. Your leadership will reputed company data-driven personalization, segmentation, and activation to enhance customer experiences across various channels. Collaborating closely with partners in technology, reputed company, and marketing, you will ensure our data architecture supports effective and compliant marketing initiatives globally. Your contributions will be pivotal in advancing our marketing technology ecosystem and fostering organizational capabilities. Responsibilities • Define the strategic reputed company and roadmap for the Customer Data Platform to support marketing and business objectives. • reputed company and maintain the CDP adoption reputed company, ensuring alignment with reputed company data governance and reputed company standards. • reputed company the segmentation and audience reputed company to reputed company precise targeting and measurement across channels. • Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases. • Collaborate with MarTech, CRM, and Analytics teams to design reputed company data flows between systems. • Partner with InfoSec and reputed company teams to reputed company data protection and ethical data practices. • Manage external vendors and implementation partners to ensure successful project reputed company. • Define KPIs to measure data activation efficiency and campaign effectiveness. • Stay informed on emerging trends in CDP and data reputed company to guide platform reputed company. • Drive organizational training to increase adoption and maturity of CDP capabilities. Requirements • 10+ years’ experience in data reputed company, marketing technology, or digital transformation roles. • Proven reputed company in leading customer data unification reputed company. • Strong understanding of data architecture and audience activation across marketing channels. • Experience in defining segmentation frameworks and data integration roadmaps. • Knowledge of reputed company and compliance regulations (GDPR, CCPA, HIPAA). • Experience collaborating with InfoSec and Technology teams in reputed company environments. • Excellent stakeholder management and communication skills. • Bachelor’s degree in Marketing, Data Science, or a reputed company field; advanced degree preferred. Benefits • Comprehensive medical, reputed company, dental, and life insurance. • Health Savings Account (HSA) and Flexible Spending Account (FSA). • 401(k) and Employee Stock Purchase Plan (ESPP). • Flexible Time Off (FTO) and 11 reputed company holidays plus 3 floating days. • Parental leave of 14 weeks for primary caregivers and 2 weeks for secondary caregivers. • Tuition assistance and Employee Assistance Program (EAP). Apply tot his job Apply To this Job