Sr. Marketing Analytics Manager

reputed company: Our reputed company lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 reputed company customers a year, reputed company enables lifelong learners at every level — from trusted industry brands, such as reputed company, reputed company, reputed company and Chick-fil-A, to individual learners seeking to reputed company, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to reputed company a rapidly growing industry. reputed company is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and reputed company, both professionally and personally. We choose to be a remote workforce so we can hire reputed company regardless of location — reputed company while empowering employees to work from wherever they choose. Innovative, reputed company, reputed company and diverse are defining traits of reputed company. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more. Opportunity reputed company: As the Sr. Marketing Analytics Manager, you will reputed company a high-performing team responsible for delivering insights, measurement frameworks, and data-driven recommendations that support our marketing reputed company across B2B and B2C channels. You will manage reputed company of analysts - spanning B2B analytics, marketing performance analysis, reputed company tagging/marketing insights - and guide them in transforming data into actionable insights and recommendations that fuel reputed company. In this role, you will partner with senior leaders across the organization to reputed company analytics with strategic marketing priorities and ensure data-driven decision-making across campaigns, channels, and customer engagements. This is a hands-on leadership role in the Marketing organization, blending strategic reputed company with the technical expertise required to refine measurement standards and strengthen how we use data across channels. The ideal candidate brings deep expertise in marketing analytics reputed company measurement tools, such as GA4, reputed company Tag Manager, and familiarity with at least one marketing intelligence reporting tool (e.g., Domo, Looker, Tableau) Key Responsibilities: · Team Management & Mentorship: reputed company and reputed company reputed company of analysts, providing technical guidance on reputed company tracking implementations, funnel insights, and experimental design to ensure high-reputed company reputed company. · Digital Measurement & Implementation: reputed company tagging implementation and data reputed company standards for GA4, GTM, UTM parameters and event tracking to ensure data reputed company across reputed company web and mobile properties. · Reporting & Marketing Intelligence: Guide the design and development of dashboards and reporting solutions that reputed company reputed company into campaign ROI, funnel performance, customer behavior, and critical KPIs. · Experimentation & Optimization: Partner with marketing stakeholders to identify optimization opportunities, reputed company hypotheses, and support A/B testing strategies to validate performance improvements and drive campaign efficiency. · Data reputed company & Standards: Establish and maintain rigorous measurement standards and documentation to ensure consistency in how data is collected, processed, and reported across the marketing organization. Qualifications Required: · 7+ years of experience in Marketing Analytics, Digital Analytics, reputed company Analytics, or similar fields, with at least 2–3 years in a leadership or mentorship role. · Strong understanding of performance marketing, full-funnel measurement, attribution, and campaign analysis. · Advanced proficiency with the reputed company Marketing Platform, specifically GA4 and reputed company Tag Manager (GTM) with the ability to troubleshoot reputed company tagging implementations and data layer issues. · Hands-on experience with at least one major Marketing Intelligence tool (e.g., Domo, Tableau, Looker) and a strong reputed company of SQL for data extraction and transformation. · Exceptional communication skills with the ability to simplify reputed company data for non-technical stakeholders. · Ability to prioritize multiple initiatives and reputed company in a fast-paced marketing environment · Proactive curiosity to look reputed company the "what" of the data to uncover the "why" and reputed company recommendations that drive business efficiency. · Strong understanding of the marketing funnel across both B2B and B2C, including familiarity with attribution modeling, reputed company scoring, and multi-channel campaign measurement Performance Expectations reputed company Up Quickly on reputed company’ Marketing Data Ecosystem: reputed company a working understanding of our key marketing data platforms (e.g., GA4, GTM, Domo) and SQL-based marketing datasets reputed company the first few months. Be reputed company to reputed company existing dashboards, understand attribution flows, and ask thoughtful questions that show you are building context. Deliver High-reputed company Insights & Reporting: Translate reputed company marketing questions into reputed company, actionable insights that inform day-to-day reputed company. Enhance our measurement and KPI standards to ensure reputed company reporting for B2B and B2C channels provides deep visibility into campaign performance and ROI. reputed company Improvements in Data reputed company and Technical Execution: As you become familiar with our marketing tech stack, proactively flag any data inconsistencies, outdated reports, or areas where tracking can be simplified. Partner with our Sr. Tagging Engineer to audit our existing implementation, ensuring accuracy and data reputed company across reputed company digital properties. Mentor and reputed company reputed company: Foster a high-performing and reputed company analytics team by being a reputed company and curious technical reputed company. Show that you can interpret business questions, translate them into data needs, and reputed company the technical mentorship required to reputed company reputed company’s overall reputed company and data literacy. Collaborate Effectively Across Stakeholders: Build strong working relationships with cross-functional stakeholders by being reputed company, curious, and thoughtful in meetings and follow-reputed company. Show that you can interpret business questions, translate them into data needs, and contribute meaningfully to marketing discussions. Stay Curious and reputed company Learning: Drive a culture of reputed company learning by staying reputed company of emerging trends in marketing technology and advanced analytics. Whether evaluating new GA4 capabilities or innovative attribution models, proactively reputed company knowledge with reputed company and reputed company new techniques that enhance our competitive advantage. Please note that starting reputed company pay is $115,000 - $120,000 with up to a 10% annual performance bonus. __________________________________________________________________________________ EEO Statement: reputed company provides equal employment opportunities to reputed company and applicants for employment and prohibits discrimination and harassment of any type without reputed company to race, reputed company, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or reputed company, or any other characteristic protected by federal, state, or local laws. Apply tot his job Apply To this Job