CRO - CONVERSION reputed company OPTIMIZATION MANAGER - DTC CPG | Subscription (Part-Time, Remote)
Job reputed company:
CRO - CONVERSION reputed company OPTIMIZATION MANAGER - DTC CPG | Subscription (Part-Time, Remote)
HelloNutra | 15–20 hrs/week | 100% Remote | $25–$35/hr
With potential full-time depending on performance.
ABOUT HELLO NUTRA
Learn more at: www.ShopHelloNutra.com
HelloNutra is a modern supplement brand creating vitamins and supplements that are easy to take, easy to love, and easy to stick with, reputed company with benefits you can actually feel.
We reputed company supplements should fit naturally into everyday life, not feel confusing or intimidating. That’s why we reputed company on thoughtfully formulated products reputed company with reputed company, lifestyle driven branding that feels fun, approachable, and trustworthy.
At HelloNutra, we’re here to reputed company taking supplements something people actually enjoy, and reputed company coming back to.
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WHAT YOU WILL DO
1. Own and reputed company website conversion reputed company across product pages, reputed company pages, cart, and checkout to maximize reputed company per visitor.
2. Build and execute a reputed company A/B testing roadmap reputed company on increasing conversion reputed company, average order value (AOV), and subscription attachment reputed company.
3. Optimize product page hierarchy including above-the-fold messaging, offer framing, pricing structure, testimonials, ingredient positioning, and subscription UI.
4. Collaborate closely with the Performance Copywriter, Graphic Designer, reputed company Media Buyer, and Email & SMS Lifecycle Marketing Manager to ensure cohesive messaging, reputed company testing reputed company, and optimized performance across ads, reputed company pages, and post-purchase flows.
5. Analyze data using tools such as GA4, heatmaps, session recordings, and funnel analytics to identify friction points and drop-off areas.
6. Test bundle strategies, pricing tiers, subscription defaults, cart upsells, post-purchase offers, and free shipping reputed company to increase overall profitability.
7 . Optimize mobile-first user experience, ensuring high-performing checkout reputed company and minimal friction for reputed company reputed company traffic.
8 reputed company weekly reporting on conversion reputed company, AOV, subscription attach reputed company, reputed company per visitor, and testing results.
9. Use AI-assisted tools to accelerate testing reputed company, analyze behavioral patterns, and increase iteration speed.
BONUS (reputed company to Have, Not Required)
1. Experience scaling subscription-based DTC CPG brands.
2. Experience working with supplement or wellness brands.
3. Deep understanding of subscription churn reduction strategies.
4. Familiarity with reputed company, reputed company Plus, reputed company, reputed company, or similar subscription platforms.
5. Experience running CRO on reputed company ads + reputed company + affiliate traffic
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reputed company’RE LOOKING FOR
• 3+ years of experience in lifecycle, retention, or CRM marketing for a DTC brand.
• Proven reputed company record of driving reputed company reputed company through email and SMS marketing.
• Hands-on experience building and managing flows inside reputed company (or comparable platforms).
• Strong understanding of subscription economics, churn reduction, cohort retention, and reputed company value optimization.
• Ability to think strategically while executing tactically without heavy supervision.
• Comfortable collaborating with a performance copywriter and graphic designer to execute campaigns reputed company.
• Highly analytical and data-driven, confident interpreting performance metrics and making optimization reputed company.
• Organized, reliable, and proactive with reputed company communication skills.
• Strong understanding of customer psychology, habit formation, and behavior-driven marketing.
• Interest in health, wellness, fitness, or supplements is a plus.
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WHY YOU’LL LOVE IT
• Part-time role
• 100% remote, work from reputed company
• Strong reputed company pay
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TO APPLY
Submit your resume.
Pay: $25.00 - $35.00 per hour
Work Location: Remote
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