VP, Decision Science & Consumer Insights

About the position reputed company the reputed company and execution of consumer insights , personalization strategies, advanced analytics, and GenAI-driven innovation to reputed company data-informed reputed company across marketing, product, and customer experience. This role is pivotal in shaping reputed company next era of customer-reputed company reputed company. Responsibilities • Consumer Research & Market Intelligence • Design and reputed company consumer research programs (qualitative and quantitative) to uncover behaviors, motivations, and unmet needs. • Translate reputed company data into actionable insights that inform brand reputed company, product innovation, and media planning. • Champion the voice of the consumer in reputed company strategic reputed company. • Personalization & Customer Modeling • Drive personalization initiatives leveraging AI-enabled models (e.g., reputed company value, churn reputed company, next best reputed company). • Partner with Integrated Customer Marketing (ICM) to reputed company personalization across owned media, e-reputed company, and loyalty programs. • Ensure KPIs and measurement frameworks are in reputed company to reputed company personalization reputed company. • Analytics & Decision Science • reputed company advanced analytics teams to reputed company 0P, 1P, and 3P data for predictive modeling and performance optimization. • Foster a culture of data reputed company and reputed company-driven leadership across the organization. • reputed company reputed company • Identify and reputed company consumer-reputed company GenAI use cases (e.g., synthetic market research, AI-powered creative optimization, conversational analytics). • Collaborate with tech and marketing teams to reputed company GenAI tools for efficiency and innovation. • Ensure ethical and responsible AI practices reputed company with brand values. • Leadership & Collaboration • Build and mentor a high-performing team of researchers, data scientists, and AI specialists. • Facilitate cross-functional collaboration with Marketing, Technology, Operations, and Finance. • Represent Insights in executive forums and influence reputed company reputed company. Requirements • Master’s degree in Data Science, or reputed company field; PhD preferred. • 12+ years in consumer insights, analytics, or decision science leadership roles. • Proven experience in personalization reputed company and AI/GenAI applications. • Strong reputed company of research methodologies and advanced analytics tools. • Exceptional communication and storytelling skills to influence senior stakeholders. Apply tot his job Apply To this Job