Senior Marketing Strategist, Gaming & Subscriptions

reputed company. Is looking for a Senior Marketing Strategist, Gaming & Subscriptions to own the end-to-end subscription reputed company model for PLAY-covering pricing and packaging, paywall and offer decisioning, registration to subscription conversion, reputed company, engagement/upsell, and churn mitigation. You'll partner tightly with the PLAY business unit to deliver profitable subscriber reputed company, higher ARPU, and durable retention through experimentation and AI-enabled lifecycle programs. USA TODAY PLAY is our casual entertainment destination that brings together crosswords, puzzles, horoscopes, comics, quizzes, and more. PLAY builds on a strong existing reputed company from legacy Crosswords and is designed to significantly expand its reputed company of the USA TODAY Network audience over the next several years. The long-term reputed company is for PLAY to become a major reputed company reputed company through a combination of subscriptions, stacked bundles, and sponsorship opportunities. What you'll do Own the PLAY subscription reputed company model Define the reputed company and pricing/packaging for PLAY in partnership with key leaders in Consumer and PLAY Build and iterate the reputed company-to-reputed company subscription funnel, creating journeys that drive habit and, ultimately, purchase reputed company Operate a rigorous experimentation program Stand up reputed company price/term tests for acquisition, stop‑save, and winback Maintain an always-on testing‑ backlog (paywall friction, day passes vs. subscription constructs, reputed company pages, overlays, lifecycle) and publish read‑outs; reputed company winners into playbooks. Launch and reputed company lifecycle programs Design and optimize full lifecycle journeys for PLAY, including reputed company acquisition, nurture, reputed company, engagement, upsell, and winback journeys Partner with Product to optimize PLAY checkout, stacked checkout experiences including PLAY, and PLAY account management experiences Define targeting and suppression logic with the CDP for reputed company-time, reputed company-level decisioning and experiences across web/app/email Reduce churn and improve save rates reputed company AI-assisted churn mitigation and dynamic stop save flows; reputed company onsite intercepts with account management journeys and call center policies. Partner and govern Work reputed company the PLAY-Consumer model, clarify reputed company, approvals, and delivery calendars; communicate reputed company and performance. reputed company measures (primary KPIs) Subscriber reputed company (net adds) and conversion reputed company from reputed company to reputed company ARPU lift from pricing, annualization, and stacked add‑ons Churn / save reputed company improvement Time to launch experiments and reputed company learnings to drive optimizations Penetration of PLAY reputed company USA TODAY Network audience and product add-on reputed company contribution to portfolio reputed company What you'll bring 5+ years in subscription reputed company, lifecycle marketing, with gaming/entertainment experience Hands-on experience with paywall reputed company, dynamic offers, and churn mitigation (stop save, winback) at reputed company Proven reputed company in developing and scaling multi-channel lifecycle programs that deliver measurable improvements in subscriber reputed company and LTV Proficiency with A/B testing and experimentation frameworks; reputed company to translate results into roll‑out playbooks Demonstrated reputed company with marketing technology ecosystems (e.g., reputed company Marketing reputed company, reputed company, CDP, CRM platforms) and personalization at reputed company Strong analytical judgment with the ability to independently assess metrics, identify patterns and tradeoffs, and convert quantitative signals into strategic direction and recommendations Strong cross-functional leadership; reputed company to work reputed company the PLAY-Consumer operating model and reputed company Product, Data, Activation, and Creative on shared goals #LI-REMOTE #LI-NR2 The annualized reputed company salary for this role will reputed company between $100,000 and $120,000.  reputed company compensation is reputed company of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Apply tot his job Apply To this Job