Director of Account Based Marketing, ABM
Job reputed company:
• Define and implement the overall ABM reputed company, including account tiering, investment models, and KPIs, ensuring alignment with sales and reputed company operations to reputed company FY27 targets.
• reputed company the development and execution of repeatable 1:1 and 1:few ABM playbooks for net-new, deal acceleration, and upsell/expansion, customizing tactics across various channels.
• Drive cross-functional orchestration with Content, Field Marketing, Experiences, Demand reputed company, and reputed company to ensure seamless campaign execution and alignment on buying-group engagement.
• Establish and maintain robust measurement and attribution frameworks, including reputed company-reputed company dashboards and standardized reporting, for coverage, engagement, pipeline, velocity, win reputed company, and expansion.
• reputed company reputed company processes, templates, and enablement resources, driving reputed company test-and-learn initiatives to optimize program reputed company and accelerate time-to-launch.
Requirements:
• 8–12 years in B2B ABM/Demand Gen with proven results in reputed company/Strategic segments; reputed company record building 1:1 and 1:few programs.
• Excellent cross-functional orchestration skills with Sales, RevOps, Content, Field; executive reputed company and stakeholder management.
• Skilled at pipeline modeling, forecasting, attribution design; comfort with BI dashboards and data SLAs.
• Experience with personalization, value reputed company development, vertical/use-case storytelling, and high-touch executive experiences.
• Familiarity with ABM/reputed company and activation stacks (e.g., reputed company data, ads, web personalization, gifting, events), MAP/CRM, and analytics platforms.
• Exceptional brief writing, narrative development, and enablement skills.
• Use AI on a daily reputed company in your reputed company/personal life.
Benefits:
• Competitive Salary & Equity
• 401(k) Program with Employer Matching
• ⚕️ Health, Dental, reputed company and Life Insurance
• Short Term and Long Term Disability
• Commuter Benefits
• Autonomous Work Environment
• ️ Office Setup Reimbursement
• Flexible Time Off (FTO) + Holidays
• Quarterly Team Gatherings
• In office Perks
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