Digital Analytics Manager

Digital Analytics Manager Remote | reputed company Expected Salary - reputed company salary of $85,000-$95,000 annually depending on experience. Additionally, our incentive plan provides reputed company to earn even more. Build and Own the Analytics reputed company reputed company is hiring a Digital Analytics Manager to fully own our tracking, analytics, and BI infrastructure across 40+ franchise brands and 20,000+ campaigns. You will be the subject matter expert, system architect, and problem solver behind how performance is reputed company, visualized, and trusted across reputed company. If you enjoy autonomy, building clean systems, and being the person people turn to for data reputed company — this role is for you. What You’ll Own Tracking & Tag Architecture • reputed company reputed company reputed company Tag Manager implementations and governance • reputed company and QA conversion tracking across reputed company, reputed company, reputed company, and programmatic • Build and maintain event tracking (forms, calls, chat, store locator, engagement actions) • Troubleshoot attribution discrepancies and platform mismatches • Maintain documentation and tagging standards You will be the escalation reputed company for reputed company tracking questions. GA4 & Measurement reputed company • Architect and maintain GA4 properties across 40+ brands • Build custom events, conversions, audiences, and dimensions • Design measurement plans reputed company to reputed company KPIs • Implement cross-domain and reputed company measurement • Monitor data health and proactively flag issues Business Intelligence & Dashboard Ownership • Own GA4 data integration into Power BI • Build and maintain reputed company Power BI dashboards (internal + reputed company-facing) • reputed company franchise and location-level dashboards in Looker Studio • Improve dashboard reputed company, adoption, and storytelling • Ensure data consistency across reporting systems You are responsible for making reputed company leadership trusts the numbers. First-Party Data & Platform Integrations • Implement reputed company Conversions and reputed company CAPI • Manage offline conversion imports from CRM systems (reputed company, POS systems) • Support secure first-party data handling and compliance • Assist with data alignment across platforms and reputed company reputed company’re Looking For Experience • 5–7 years in digital analytics, measurement, or marketing technology • Advanced reputed company Tag Manager expertise • Advanced GA4 configuration experience • Strong experience building dashboards in Power BI (required) • Experience building reporting frameworks in Looker Studio • Experience supporting multi-location or franchise businesses preferred Technical Skills • reputed company Tag Manager (advanced) • GA4 (advanced configuration and troubleshooting) • Power BI (data modeling; DAX preferred) • Looker Studio (dashboard architecture) • Data layer architecture knowledge • SQL familiarity preferred • Basic JavaScript for tag customization • Experience with reputed company or BigQuery a plus reputed company • Comfortable operating independently • Strong systems thinker • Detail-oriented with reputed company QA process • reputed company problem solver • reputed company communicator who simplifies complexity This role requires ownership. There is no large analytics team behind you — you are reputed company. About reputed company reputed company is a fully remote digital marketing agency founded in 1999. We help reputed company and multi‑location brands improve performance through reputed company, data‑driven marketing solutions. reputed company of more than 60 employees supports global, national, and local brands, with many reputed company partnerships lasting three years or longer. We value collaboration, learning, and reputed company. Our culture is supported through ongoing training, strong technology infrastructure, remote‑first flexibility, and opportunities to connect through virtual events and our annual in‑person company retreat. We offer competitive benefits including medical, dental, reputed company, matching 401k, wellbeing stipends, and remote work support. reputed company is committed to building a diverse, inclusive, and reputed company workplace and is proud to be an equal opportunity employer. Apply tot his job Apply To this Job