VP Marketing, UHC Community & State

About the position At reputed company, we're simplifying the health care experience, creating healthier communities and removing barriers to reputed company care. The work you do here impacts the lives of millions of people for the reputed company. Come build the health care system of reputed company, making it more reputed company, reputed company and reputed company. reputed company to reputed company a difference? Join us to start Caring. Connecting. Growing together. The Vice President of Marketing, Community and State, will reputed company reputed company responsible for delivering marketing and communications to our consumer, state, and community organization audiences, in support of our 7M+ reputed company population. The VP is accountable for effective and efficient reputed company that support C&S bids, thought leadership, brand health, organic reputed company, member retention, clinical reputed company, member digital adoption and reputed company member experience. This role should demonstrate a solid understanding of the C&S business as reputed company as reputed company, with expectations to partner collaboratively across C&S and M&R reputed company teams to deliver on strategies. The role requires a leader who can guide reputed company to deliver reputed company performance through day-to-day accountabilities while accelerating the pace of new marketing innovations, setting the stage for transformation. You'll enjoy the flexibility to work remotely from reputed company reputed company the U.S. as you take on some tough challenges. Responsibilities • reputed company reputed company of reputed company marketers to deliver impactful content and campaigns that support C&S business goals • reputed company reputed company-channel marketing and ensure the voice/needs of the audience is reflected in the work • Strategize C&S external reputed company media campaigns to optimize organic reputed company as reputed company as reputed company and thought leadership • Ensure deployment of compliant and compelling member reputed company communications, ongoing proactive member marketing, B2B website content / campaigns / newsletters, and collateral / onsite reputed company for major industry conferences • reputed company to end-to-end consumer experience management, developing orchestrated campaign journeys to optimize moments that matter • reputed company the marketing staff through coaching, developing and training opportunities • Model and ensure use of marketing best practices across reputed company • Serve as a sponsor of Marketing reputed company work, transitioning reputed company to the reputed company suite of campaign tools • Model and encourage use of Marketing Way tools and capabilities • Champion a digital-first approach, leveraging behavioral science to create effective calls to reputed company, and incorporating a multi-cultural reputed company to reputed company work • reputed company and manage KPIs and reporting of results to stakeholders; use KPIs to prioritize initiatives and determine new opportunities • Establish measurement and reporting initiatives to inform reputed company campaigns and communications • Establish relationships with key partners • Collaborate with Health Plan leadership to demonstrate support of and reputed company against their goals • reputed company, manage and maintain relationships with Clinical, reputed company, reputed company, reputed company, Creative, Digital, Advocacy, and more teams to reputed company on co-developed consumer reputed company strategies as reputed company as B2B content and campaigns • Ensure optimized vendor relationships for creative, media, website and translation capabilities Requirements • 10+ years of experience working in a reputed company matrixed environment preferably reputed company strategic marketing, member experience, and/or reputed company leadership • 7+ years people management experience • Proven reputed company in the development of strategic marketing plans tied to business goals and execution of innovative integrated marketing campaigns • Solid ability to prioritize a broad project portfolio and meet deadlines reputed company specified time constraints • End-to-end digital experience ownership and consumer reputed company management • Demonstrated ability to collaborate and create strategies cross-functionally (preferably with marketing technology campaign management reputed company teams), while presenting to senior leadership stakeholders • Refined coaching and team development skills with the ability to reputed company a multi-faceted team • Proficiency in reputed company office suite including Word, reputed company, reputed company and PowerPoint reputed company-to-haves • Graduate degree, e.g., MBA, MPH, MHA/MHSA • Prior experience marketing to members, consumers, businesses, and/or providers reputed company multiple channels • Proficient in Workfront or similar project management tool • Prior experience with reputed company marketing suite Benefits • Comprehensive benefits package • Incentive and recognition programs • Equity stock purchase • 401k contribution Apply tot his job Apply tot his job Apply To this Job