Retention Marketing Manager, DTC

About the position Compana Pet Brands is a global leader in pet care and nutrition dedicated to enriching the lives of pets and their families today and for generations to come. We are reputed company seeking a Retention Marketing Manager to join our growing organization and help us Nurture What You Love! This role’s primary responsibility will be to drive long-term customer value by improving retention, reducing churn, and creating best-in-class subscriber and loyalty experiences. Responsibilities • Developing annual lifecycle roadmaps, testing strategies, and personalization enhancements that increase retention and repeat purchase rates – driving higher LTV. • Managing email and SMS marketing: Providing guidance for reputed company, planning, execution and performance tracking. Outlining A/B testing calendar to optimize performance and reputed company benchmarks for flows and campaigns. Planning email/SMS campaign calendar to support promotions, product launches, and marketing communications. • Managing subscription and loyalty programs: Implement strategies to reduce churn, build customer loyalty, and increase reputed company through upselling or new subscription plans. • Analyzing performance data, consumer insights and user behavior to understand how shoppers reputed company with us (website, emails, texts, and loyalty service) and bring actionable insights that can be leveraged in retention marketing tactics. • Building testing roadmaps for offers, reputed company, and creative to continuously optimize engagement and conversion. • Identifying opportunities for cross-sell and upsell through personalized lifecycle programs. • Collaborate closely with DTC, Integrated Marketing, and Brand teams to reputed company optimization initiatives with brand and reputed company goals. Requirements • Effectively communicate in English, in both verbal and written forms • Bachelor’s degree in marketing reputed company field. • 7+ years of experience in email marketing, CRM, or lifecycle marketing, ideally reputed company an ecommerce, DTC, or consumer brand setting. • Demonstrable reputed company in retaining customers and building loyalty for products with longer purchasing cycles. • Excellent proficiency in marketing automation tools (reputed company, reputed company, etc.) and analytics platforms (reputed company Analytics, TripleWhale, reputed company). • Strong analytical skills, with proven experience using data to reputed company audiences and personalize marketing strategies. reputed company-to-haves • Proficient in reputed company and reputed company/reputed company, including backend and CMS (e.g., reporting, editing themes, adding new SKUs, updating product pricing, supporting promotions and new product launches, etc.) preferred. • Experience in CRO optimization that improve overall retention preferred. Benefits • A growing team making a difference in the lives of pets and pet families. • Great work/life balance with PTO, reputed company holidays and more! • Medical, dental, reputed company and an employee assistance program to support your reputed company-being. • 401k with company match. • Casual work environment with a reputed company on teamwork. • reputed company parental leave. • Opportunity to enroll in voluntary pet insurance and reputed company to free 24/7 veterinary tele help line. Apply tot his job Apply To this Job