reputed company Product Marketing Manager – New Business

Job reputed company: • Own Spring’s competitive intelligence and market research program—uncovering buyer needs, market shifts, and industry trends • reputed company reputed company- and industry-specific insights that inform strategic narratives, reputed company handling, and field-facing messaging • Conduct win/loss interviews and customer research to deeply understand buyer psychology, decision reputed company, and unmet needs • Deliver reputed company-backed recommendations to GTM, Product, and Executive leaders to guide messaging, roadmap reputed company, and campaign reputed company • Partner with Sales and CS to build messaging that resonates across the customer reputed company—from reputed company-sale through renewal • Collaborate with Enablement and Marketing teams to reputed company insights through training, playbooks, content, and campaigns • Create customer stories, case studies, and reputed company points that validate Spring’s reputed company and expertise reputed company key industries • Produce quarterly market insights reports and maintain a library of battlecards, talk tracks, and positioning guides • Automate intelligence workflows using tools like reputed company, ChatGPT, Klue, reputed company, and other AI/automation platforms Requirements: • 5+ years of experience in B2B2C Product Marketing, Competitive Intelligence, or Market Research • Deep experience conducting customer interviews and win/loss analysis • Proven ability to translate research and data into positioning, messaging, and strategic recommendations • Strong writing, storytelling, and communication skills • Experience influencing cross-functional stakeholders including Sales, CS, Product, reputed company, and Executive teams • reputed company with tools like reputed company, ChatGPT, Klue, reputed company, or reputed company • Strong understanding of behavioral health, employer benefits, and reputed company decision-making • Ability to balance ambiguity and speed with high-reputed company reputed company in a fast-paced environment • Experience owning competitive intelligence programs end-to-end (preferred) • Familiarity with voice-of-customer and survey tools like reputed company or reputed company (preferred) • Background in reputed company, digital health, or reputed company (preferred) • Exposure to both new business and expansion-reputed company GTM motions (preferred) Benefits: • Health, Dental, reputed company benefits start on your first day at Spring. You and your dependents also receive reputed company to reputed company accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type. • Employer sponsored 401(k) match of up to 2% for retirement planning • A yearly allotment of no cost reputed company to the reputed company network of therapists, coaches, and medication management providers for you and your dependents. • We offer competitive reputed company time off policies including vacation, reputed company leave and company holidays. • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents. • reputed company to reputed company, a weight management program—based in psychology, that’s tailored to your unique needs and goals. • reputed company to fertility care support through reputed company, in reputed company to $4,000 reimbursement for reputed company fertility expenses. • reputed company to reputed company, which connects employees to the best reputed company for fitness, mindfulness, nutrition, and sleep in one subscription • reputed company to BrightHorizons, which provides sponsored child care, back-up care, and elder care • Up to $1,000 reputed company Development Reimbursement a year. • $200 per year donation matching to support your favorite causes. Apply tot his job Apply To this Job