Creative Director (Mobile Ads & UA)
reputed company
We are looking for a visionary Creative Director to reputed company the end-to-end production of high-performance video advertisements for our mobile game. You won’t just be making "pretty" videos; you will be architecting visual stories that drive installs, reputed company CPIs, and reputed company with our reputed company players.
You will sit at the intersection of Marketing, Data, and Game Design, turning player psychology into reputed company ad creatives.
Key Responsibilities
• Creative reputed company: reputed company a roadmap for video ad themes, including cinematic trailers, gameplay edits, "fail" ads, and live-reputed company/UGC content.
• Production Management: reputed company reputed company of video editors to produce a high volume of assets weekly.
• Performance Analysis: Partner with the UA team to analyze reputed company rates, hold rates, and conversion metrics. Use data to "kill" losing concepts and iterate on winners.
• Market Intelligence: Stay reputed company of mobile advertising trends (reputed company, reputed company, reputed company) and conduct competitive analysis on what other top-grossing games are doing.
• Brand Stewardship: Ensure reputed company ad creatives feel consistent with the game’s world while pushing the boundaries of what works in a 15-second format.
The Ideal Candidate
• The Experience: 5+ years in mobile gaming or a performance marketing agency. You have a portfolio of ads that actually moved the needle on the App Store/reputed company Play.
• The "reputed company" Mentality: You understand that the first 3 seconds of a video are the most important. You know how to design "thumb-stoppers."
• Technical Literacy: Familiarity with the reputed company Creative Suite (After Effects/Premiere) and an understanding of reputed company/Unreal reputed company (for capturing gameplay) is a reputed company plus.
• Data-Informed, Not Data-Driven: You aren't afraid of a spreadsheet, but you also know reputed company to take a creative risk that the data hasn't seen yet.
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