Virtual Creative Director - With Management Experience

PLEASE READ: THIS IS NOT JUST A GRAPHIC DESIGNER OR CREATIVE ROLE Seeking a high-level, strategic Virtual Creative Director to lead all brand, marketing, and creative production across the brokerage. This role is responsible for building a scalable creative department, owning brand standards, overseeing all marketing output, and driving innovation through AI and technology. The ideal candidate combines leadership, design expertise, operational structure, and forward-thinking creativity. Leadership & Team Management • Lead, mentor, and manage Jr and Sr Graphic Designers and any contract creatives (renderers, video editors, photographers, copywriters) • Establish clear weekly production schedules and deadlines across all marketing initiatives • Review, critique, and approve all creative output before public release • Build and maintain a scalable creative team structure (designers, 3D artists, editors, freelancers, overseas vendors) • Create performance standards, KPIs, and workflow expectations for the creative department • Recruit, onboard, and train new creative team members • Hold weekly creative production meetings and maintain task accountability Brand Stewardship (REAL New York Brand Guardian) • Own and enforce the REAL New York brand identity across all divisions: rentals, sales, commercial, investment, and new development • Create and maintain the REAL New York Brand Guidelines (fonts, tone, spacing, color systems, imagery standards, layout systems) • Direct and implement RNY branded templates including: Stationery and office materials, Agent marketing kits, Listing presentations, Email marketing, Social media posts, Signage, and Merchandising and promotional items • Ensure all marketing materials across the company are visually consistent and cohesive • Audit agent marketing and enforce brand compliance Marketing Production Oversight • Produce and oversee all REAL New York marketing output across platforms: Social media, Email campaigns, Website, Listing advertising, Broker presentations, Landlord presentations, and Investor materials • Work directly with leadership to translate strategy into creative deliverables • Build standardized templates so agents can market properties without reinventing materials • Coordinate photography, videography, floor plans, renderings, and print production • Manage production calendars tied to listing launches and marketing cycles New Development Marketing (Very Important) • Produce and oversee all branded materials for new development projects • Manage project timelines based on leasing/sales milestones: Teaser phase, Soft launch, Official launch, and Stabilization • Direct and produce the creation of: Project branding, Logos, Websites, Brochures, Offering plans, Hoarding signage, Social Campaigns, Email Campaigns, Leasing office materials • Coordinate with external vendors, including photographers, copywriters, renderings etc • Ensure deliverables are completed before leasing deadlines (this is critical to revenue) Competitive Research & Innovation • Monitor competing brokerages and developers for new marketing trends and creative formats • Continually introduce fresh marketing materials, layouts, and content styles • Maintain a “creative inspiration library” and present new ideas monthly • Identify emerging platforms and marketing opportunities before competitors AI & Technology Implementation (This is the differentiator) • Utilize AI tools to generate high-impact marketing content including: social media campaigns, listing ads, agent marketing, and building launches • Implement and manage tools such as: image generation, video generation, virtual staging, automated listing descriptions, and social media automation • Build internal workflows using AI so marketing production time drops by 50%+ • Train agents and staff on how to use AI marketing tools • Develop repeatable AI prompt systems and internal creative libraries • Produce short-form video, reels, and animated marketing content at scale Digital & Content Strategy • Oversee REAL New York social media aesthetic and posting direction • Develop ongoing content pillars (education, listings, culture, agents, market data) • Create recurring marketing series (market updates, deal spotlights, behind the scenes, developer features) • Work with leadership to build Louis + REAL thought-leadership branding online • Supervise creation of video content including: property tours, agent features, educational videos, developer interviews, and market reports Systems, Workflow & Process Building • Create a centralized creative request system for agents and managers • Build a ticketing or submission process for marketing requests • Develop a digital asset library (photos, logos, templates, renderings, videos) • Manage file organization and naming conventions across all projects • Implement quality control and version tracking Vendor & Production Management • Manage relationships with: printers, photographers, videographers, rendering studios, sign fabricators, and merch vendors • Negotiate pricing and turnaround times • Approve proofs before printing • Ensure production quality meets brand standards • Internal Support & Training • Train agents how to properly market listings using company templates • Run quarterly marketing workshops for agents • Provide marketing guidance for high-value listings and new development exclusives • Assist leadership with pitch decks, recruiting materials, and landlord presentations Proficiencies in Adobe, Canva, Capcut, Social Media (Instagram, Linkedin, Tiktok), Google Sheets, Email CRMs (Brevo, Mailchimp, Constant Contact), Figma, Squarespace/Wix Familiarity with New York City neighborhoods and the local real estate landscape is preferred, or a strong willingness to learn. Reports to: Director of Marketing Requirement: Written and Speaking English Required Hours: Must be available Monday – Friday 9am – 6pm EST Pay: 3,000 USD Monthly Apply tot his job Apply To this Job