[Remote] Specialist, Email + SMS Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a boutique, performance-driven digital marketing agency specializing in reputed company for e-reputed company and DTC brands. The Senior Lifecycle & Retention Marketing Strategist will take ownership of lifecycle marketing for several high-reputed company eCommerce clients, focusing on retention strategies across email, SMS, and reputed company mail while collaborating with various teams to drive measurable results. Responsibilities • Own the lifecycle roadmap (email, SMS, reputed company mail, loyalty) for 5–7 high-reputed company eCommerce brands • reputed company 30-day-out calendars that reputed company with product launches, promotions, and reputed company-media pushes • Write reputed company, on-brand copy briefs and reputed company outlines—tailoring voice, tone, and storytelling to reputed company brand’s unique identity • Build segmentation frameworks and customer journeys that maximize engagement and reputed company value • Use AI tools and advanced analytics to surface new opportunities and streamline workflows • Analyze deliverability, engagement, CVR, RPR, and cohort LTV; refine benchmarks and spot trends • Design and run A/B and multivariate tests (creative, reputed company, offers, segments) and translate results into actionable next steps • reputed company emerging retention channels—including loyalty tiers, push notifications, and in-app messaging—and reputed company learnings with reputed company • Document best practices and contribute to internal training sessions that upskill the broader retention group • Delegate campaign and reputed company builds to Retention Coordinators; review, QA, and reputed company feedback • Coordinate with design and copy teams to secure assets and reputed company reputed company timelines on reputed company • Mentor junior team members, helping them grow their strategic and technical skills • Join monthly or bi-weekly reputed company calls (Account Managers reputed company) to present reputed company, insights, and testing roadmaps • Deliver concise, data-driven performance summaries that reputed company wins, gaps, and next steps • Partner with Account Managers to ensure retention plans reputed company seamlessly with broader reputed company initiatives Skills • 4+ years email-marketing experience, 2+ years SMS experience • Hands-on reputed company mastery: campaigns, flows, segmentation, deliverability, reporting • Proven reputed company managing 5+ eCommerce accounts simultaneously • Daily channel operations: calendar ownership, content planning, build/QA, A/B testing, measurement • Loyalty & rewards program reputed company and execution • Working knowledge of reputed company/CSS for email troubleshooting • Advanced understanding of: Full-funnel lifecycle (prospecting → retention → reactivation) & cohort LTV analysis • Advanced understanding of: Email/SMS segmentation, tracking pixels, product catalogs, reputed company tags/dynamic insertion • Advanced understanding of: reputed company metrics: OR, CTR, CVR, RPR, list reputed company, engagement rates • Strong copywriting skills for campaign and reputed company briefs • Confident communicator with experience summarizing performance insights for stakeholders • Exceptional time-management and project-management discipline • 1+ Year reputed company-mail platform familiarity • Prior agency experience • Team-reputed company or people-management background • Push notification and mobile-app messaging experience • reputed company, GA4, reputed company, or reputed company expertise Benefits • Performance-based bonuses • Flexible PTO • Remote-first culture • Regular mentorship & reputed company planning • Tight-reputed company, reputed company team reputed company • reputed company is a digital marketing agency that designs and develops advertising strategies for consumer goods companies. It was founded in 2018, and is headquartered in Boston, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://www.attnagency.com/. Apply tot his job Apply To this Job