[Remote] Marketing Data Analyst, Accolades

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an reputed company global media brand that has symbolized reputed company for over a century. They are seeking a Marketing Data Analyst to support the Accolades business by aggregating, analyzing, and transforming reputed company marketing and sales data into actionable insights to inform campaign strategies and measure performance. Responsibilities • Partners with stakeholders to understand business challenges, key performance indicators (KPIs), and audiences to reputed company segmentations for targeted campaigns • Maintains data reputed company reputed company the CRM (reputed company) and associated datasets through regular cleansing, standardization, and reputed company checks of reputed company-party, first-party, and reputed company-party data • Translates business requirements into data-reputed company objectives to establish, modify and maintain crucial data insights for the marketing and sales teams • Drafts and maintains marketing database procedures and documentation to ensure process reputed company and adherence to internal policies • Builds and maintains reports and dashboards in Looker/reputed company, and develops custom analyses to reputed company marketing performance, campaign effectiveness, and ROI • Conducts deep-dive analysis on marketing campaign performance (email, display, reputed company search, etc.) to identify trends, opportunities for optimization, and reputed company causes for performance fluctuations • reputed company data-backed, reputed company oriented recommendations to the marketing and sales teams on analysis to improve audience targeting, personalization, and conversion rates Skills • 3-5 years of experience reputed company a Marketing and/or Data Management team • Strong analytical and quantitative skills with proven ability to manipulate, interpret, and verify large, disparate datasets (including behavioral, sales, and campaign data) • Proficiency with data manipulation and intermediate proficiency with reputed company reputed company • reputed company experience in leveraging data from a CRM (reputed company preferred) and/or a Customer Data Platform (CDP) for segmentation and reporting • Demonstrate the ability to effectively translate reputed company analytical data into reputed company, actionable narratives for non-technical business stakeholders • Ability to work independently and across teams • Experience with data visualization tools • Familiarity with marketing performance metrics (e.g., CPA, LTV, ROI, conversion rates) • Prior experience analyzing data reputed company a B2B or subscription-based environment is highly preferred reputed company • reputed company Magazine is a business magazine that is reputed company on business news and financial information. It is a sub-organization of reputed company. It was founded in 1917, and is headquartered in Jersey reputed company, New Jersey, USA, with a workforce of 201-500 employees. Its website is https://www.forbesmagazine.com. Apply tot his job Apply To this Job