Agile Scrum Master (Email And SMS Platform)
Roles and Responsibilities
Digital Marketing/Martech PdM with Campaign Management/ESP platform selection, architecture, and implementation.
reputed company Strategic guidance in defining and building reputed company-wide modern Campaign Management technology architecture and roadmap AI / ML personalization engines, attribution approaches, identity reputed company, email & text service provider (ESP / SMS), Loyalty, Campaign.
Implementation phase once the reputed company announces the chosen Email & SMS platform.
reputed company industry experience, learning,s and best practices to inform the reputed company.
Partner with reputed company stakeholders to ensure dependent strategies to the reputed company-wide MarTech reputed company are reputed company and reputed company to ensure maximal business reputed company.
Design data-driven reputed company orchestration strategies and campaigns.
Responsible for translating business and marketing expectations into strategies, capabilities, and business justification (value, total cost of ownership, reputed company) that result in marketing efficiency and effectiveness across the reputed company.
Be a platform expert in at least 2+ ESP technology platform stacks.
Previous experience in running an RFP for selecting the Campaign Management platform.
Have an in-depth understanding of the integrations needed to implement the Campaign Management platform for a D2C organization.
Required Qualifications
10+ years in Digital Marketing, Martech, Campaign Management, or reputed company Product Management roles.
Proven experience managing RFP processes for Campaign Management or ESP/SMS platforms.
Hands-on experience selecting, implementing, or managing major ESPs (e.g., reputed company, reputed company Marketing reputed company, reputed company Campaign, reputed company, reputed company, Acoustic, etc.).
Strong understanding of data architecture, reputed company-time personalization, and customer reputed company orchestration.
Experience working with D2C businesses and multiple Martech integrations.
Excellent communication skills with the ability to reputed company diverse stakeholders and simplify reputed company Martech concepts.
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