Director, CRM & Lifecycle Marketing

Job Description: • Build and lead our CRM function end-to-end — from strategy to hands-on execution — across email, push, in-app, and other owned channels. • Leverage cutting-edge data, segmentation, and experimentation tools to maximize retention, frequency, and LTV. • Bring a deep understanding of iGaming / sports betting / casino user behavior, regulation-aware messaging, and VIP/rewards dynamics. • Partner closely with Product, Data, Acquisition and Growth, and Creative to build an ecosystem of always-on programs, experiments, and personalized experiences across millions of sports fans. • Own the CRM & retention strategy across the full player lifecycle: acquisition handoff, onboarding, activation, engagement, VIP development, reactivation, and win-back. • Define north star and operational metrics for lifecycle (D1/D7/D30 retention, WAU/MAU, session and pick frequency, ARPU, churn, reactivation rates, LTV). • Design, launch, and optimize lifecycle flows including new user onboarding & education, activation drives, daily/weekly engagement programs, VIP & loyalty programs, churn prevention, and win-back strategies. • Own the segmentation strategy and partner with Data Analytics to build and activate predictive models. Requirements: • 10+ years in B2C CRM / Lifecycle / Retention marketing as a leader and builder of departments, with at least 4–5 years owning strategy at Director+ level. • Deep experience in real-money gaming / gambling (sports betting, iGaming, gambling, casino, social casino, DFS, or closely related categories) with a clear understanding of player behavior and motivations, bonus/offer mechanics, VIP dynamics and lifetime value, regulatory and responsible gaming constraints in communication. • Hands-on experience with modern CRM platforms (Optimove) plus data tooling: CDP + data warehouse + reverse ETL, event-driven segmentation, real-time and batch campaigns. • Proven track record driving retention and LTV through sophisticated segmentation, triggered journeys, and structured experimentation. • Strong analytical chops: cohort analysis, incrementality, and experiment design. Ability to partner with Data/DS and work from SQL / BI dashboards. • Ability to operate at two altitudes: set vision and roadmap, go hands-on to ship campaigns, troubleshoot data flows, and iterate quickly. • Excellent communication and storytelling skills, especially with non-CRM stakeholders and execs. • Genuine passion for sports and sports betting culture; you “get” how bettors think, talk, and engage. Benefits: • Competitive compensation package, including base salary, benefits, and equity. • Unlimited/flexible paid time off. • Medical, dental, vision, and generous parental leave. • Employee-sponsored 401(k). • $500 work-from-home stipend + equipment. • Fully remote work environment. • Professional development opportunities. • High-ownership, collaborative culture. Apply tot his job Apply To this Job