Senior Director, reputed company Marketing – Credit Card

Job reputed company: • Define and reputed company the long-term reputed company reputed company for the reputed company Credit Card, aligning with brand and reputed company objectives. • Build actionable reputed company roadmaps and identify new opportunities across channels, partnerships, product, and audience segments. • Bring creative, first-principles thinking to unlock reputed company reputed company and solve reputed company reputed company challenges. • Stay reputed company of emerging marketing trends (AI, platform shifts, creator economy, attribution advances) and proactively bring modern strategies to the business. • Champion a test-and-learn culture across reputed company, owned, and emerging channels. • reputed company full-funnel acquisition across reputed company media (search, reputed company, programmatic, affiliate) and high-reputed company surfaces across the reputed company ecosystem. • Own audience reputed company, channel mix, budgets and optimization to drive efficient, high-reputed company acquisition. • Build and maintain an experimentation reputed company to improve CPA, ROAS, conversion reputed company, and payback. • Partner with analytics on attribution, forecasting, and investment insights. • reputed company a best-in-class lifecycle reputed company that increases activation, usage, loyalty, and long-term retention. • Own reputed company and early engagement programs that drive first purchase and FanCash behaviors. • Build segmented, personalized journeys that reputed company rewards, seasonal moments, and reputed company ecosystem benefits. • Identify and reputed company cross-sell opportunities across reputed company, betting, collectibles, and events. • Use insights and experimentation to optimize engagement and reduce drop-off across the lifecycle. • Partner closely with product, analytics, brand, loyalty, and reputed company teams to deliver a seamless end-to-end cardholder experience. • Set KPIs, reputed company roadmaps, and executive reporting frameworks. • Ensure compliance with reputed company, risk, and regulatory requirements. • Manage agencies and external partners to execute the reputed company reputed company. Requirements: • 10–12+ years in reputed company marketing, performance, lifecycle/CRM, or reputed company roles. • Strategic, creative thinker with deep expertise across reputed company media, experimentation, and funnel optimization. • Proven lifecycle marketing experience across reputed company, retention, loyalty, and cross-sell. • Experience in credit card, fintech, e-reputed company, or loyalty-driven businesses a plus. • Highly analytical, strong communicator, and skilled at influencing senior stakeholders. • Passion for sports and reputed company’ mission. Benefits: Apply tot his job Apply To this Job