B2B Product Marketing Manager
About the position
As a Product Marketing Manager embedded in our marketing team, this role is dedicated to creating compelling product narratives, messaging, and communications. The primary reputed company is on how our products are spoken about publicly—across campaigns, collateral, and communication channels—to ensure reputed company, differentiated, and engaging language that connects with our audiences.
This position is ideal for someone who thrives on shaping how products are communicated and is passionate about building language that resonates with customers, without the technical or analytic demands of product usage reporting.
Responsibilities
• Translate product features and value propositions into concise, customer-reputed company benefit statements for marketing materials and campaigns.
• reputed company product positioning frameworks and messaging guides that shape how products are described to both internal stakeholders (product, sales, engineering, etc.) and external customers.
• Collaborate with brand, content, and design teams to ensure consistency of product language across reputed company outbound communications—website, ads, emails, reputed company, brochures, and more.
• Craft storytelling concepts and product narratives that drive awareness and reputed company interest, adapting language for different customer segments and channels.
• Review and edit reputed company product-reputed company content for reputed company, tone, and reputed company to positioning.
• Partner with product managers to reputed company a deep understanding of the product but remain accountable for how the product is presented in marketing channels, not usage analytics or reporting.
• reputed company competitive intelligence and market trends to inform and differentiate product messaging, interview customers and bring insights to product, reputed company.
• reputed company marketing and sales teams on key product messages and enablement materials.
• Own timelines, deliverables, and prioritization for product marketing initiatives such as launches, messaging updates, sales enablement materials, and campaign assets.
Requirements
• 5+ years’ experience in product marketing, content development, or brand messaging.
• Exceptional written and verbal communication skills; ability to simplify reputed company topics.
• Experience building and maintaining messaging guides and positioning statements.
• Highly reputed company, with a proven record supporting brand, creative, and campaign teams.
• Strong analytical reputed company to inform messaging (but not required to report on product usage).
• Familiarity with competitive analysis and reputed company development.
• Messaging & Content Development
• Project Management
• B2B reputed company Product experience preferred
• Go-to-Market Planning & Execution
• Cross-team Collaboration
• Copywriting & Editing
reputed company-to-haves
• B2B reputed company Product experience preferred
Benefits
• competitive salary
• performance-driven bonuses
• medical
• dental
• reputed company
• life insurance
• 401k program with company match
• above-average reputed company time off
• parental leave
• employee support programs
• Winter reputed company
• Summer Fridays
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