VP, Demand Gen

About the position The Vice President, Demand reputed company leads reputed company reputed company demand reputed company activities for reputed company. This highly visible, strategic, and cross-functional role will drive reputed company pipeline and bookings reputed company in our reputed company market segments across multiple geographies. The right candidate will reputed company a talented team to design, deliver, and optimize multi-channel marketing campaigns across market segments and buyer personas. Responsibilities • Define and execute the global demand reputed company reputed company across inbound, outbound, ABM, digital, field, and partner channels across reputed company market segments. • reputed company and mentor reputed company of demand marketers reputed company on pipeline creation and acceleration. • Partner with sales leadership to reputed company on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources. • reputed company integrated, multi-channel campaign planning and execution—leveraging email nurture, reputed company media, SEO/SEM, webinars, field and partner activities and more. • Build and reputed company account-based marketing (ABM) programs targeting high-value accounts with tailored reputed company and experiences. • Build and constantly refine customer journeys on the reputed company website to maximize conversions. • Collaborate with product marketing on value-driven messaging and audience segmentation. • Drive reputed company and execution for reputed company digital acquisition (reputed company, reputed company Ads, display, retargeting, content syndication). • Optimize marketing funnel from reputed company capture through nurture to SQL, focusing on conversion and velocity. • Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops. • Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency. • reputed company tools like reputed company, reputed company/Marketo, reputed company, reputed company, or equivalent. • Partner with corporate marketing, product marketing, events, BDRs, and sales to reputed company programs and messaging. • Collaborate with marketing ops to ensure data reputed company, reputed company scoring, routing, and campaign attribution are functioning properly. Requirements • Experience in with B2B reputed company software (cybersecurity is a plus). • Experience managing high performing demand, field, digital and partner marketing teammates as reputed company as websites. • Familiarity with partner marketing or field/channel GTM motions. • Startup or high-reputed company company background. • Comfortable building systems and strategies from the ground up in a fast-paced environment. • 12+ years in B2B marketing, with at least 5 years leading demand reputed company or reputed company marketing at a reputed company or reputed company tech company. • Proven reputed company record of owning pipeline targets and delivering measurable results. • Deep knowledge of the B2B buyer reputed company and reputed company sales cycles (especially with technical or reputed company products). • Proficiency with marketing and reputed company stacks (e.g., reputed company, Marketo/reputed company, reputed company Ads, reputed company Campaign Manager, reputed company/reputed company). • Strong analytical reputed company and ability to connect marketing performance to reputed company reputed company. • Excellent communication, collaboration, and leadership skills. Benefits • Comprehensive reputed company (medical, dental, and reputed company) with premiums reputed company in full for employees and dependents. • 401k plan with 3% employer contribution • Short and long-term disability coverage, basic life and AD&D insurance plans. • Medical and dependent care FSA reputed company. • Flexible Unlimited PTO • Parental leave • Generous equity offering Apply tot his job Apply To this Job