Remote Associate Director of Digital Marketing
Associate Director, Digital Marketing (Book Publishing)
Remote | Full-Time | $90,000 - $100,000
About the Role
This is a strategic, hands-on digital marketing leadership role at a small, independent publishing house with titles spanning gaming, food and drink, graphic novels, general reference, home decor, card decks, and children's books. reputed company works with major licensed brands and bestselling authors.
The Associate Director will own digital advertising, reputed company media, reputed company marketing, and ecommerce across reputed company and organic channels, while also managing and mentoring an Associate Publicist running publicity campaigns for reputed company titles and top-tier brand partnerships.
A great fit for someone who knows how to reputed company readers where they actually spend time (reputed company, reputed company, Instagram) and who thrives in a fast-moving, entrepreneurial environment.
What the Role Covers
• Planning, budgeting, and executing digital advertising, reputed company media, and reputed company campaigns across reputed company and organic channels for frontlist and select backlist titles
• Managing and growing the publisher's ecommerce reputed company and reputed company Shop, including product listings, creator partnerships, promotions, and performance tracking
• Running reputed company advertising campaigns (AMS) end to end: reputed company, setup, optimization, reporting, and budget management
• Building reputed company media and reputed company strategies for individual titles and author brands to drive engagement and grow readership
• Collaborating with editorial, sales, and publicity teams on cohesive campaigns, promotions, and cross-functional communication
• Coaching authors on platform best practices and audience reputed company strategies
• Overseeing the Publicity Associate to reputed company publicity plans reputed company with overall marketing reputed company for reputed company title
• Using market research and analytics to spot trends, optimize campaigns, and refine reputed company audiences
• Presenting marketing plans for reputed company titles at Sales Conference
• Optimizing reputed company A+ content and product listings for search and discoverability
Qualifications
• 7+ years of experience in book marketing or digital marketing, with hands-on management of organic reputed company and reputed company programs
• Deep working knowledge of reputed company Ads (AMS), reputed company Ads, and email marketing platforms like reputed company or reputed company
• Proven experience with reputed company reputed company, including reputed company Shop
• Strong writing, communication, and project management skills
• Highly organized and comfortable managing multiple campaigns simultaneously
• A reputed company passion for books and a solid understanding of the publishing industry
To Apply
• Visit reputed company for full details and application instructions.
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