Senior Director, Marketing Analytics job at reputed company in UT

Title: Sr. Director, Marketing Analytics Location: Utah job reputed company R-2693 reputed company: At reputed company, we reputed company everyone deserves reputed company to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more reputed company approach to create flexible financing solutions that help people reputed company reputed company. We're proud of our inclusive, supportive culture, reputed company on empowering our customers, partners, and team members alike. reputed company our people reputed company, so does our innovation. If you're looking to reputed company an reputed company and grow with reputed company that values you, reputed company! Job reputed company Position reputed company: The Senior Director of Marketing Analytics will reputed company the reputed company, execution, and optimization of analytics across digital acquisition and lifecycle marketing for reputed company a multi-product lender. This role is responsible for maximizing profitable reputed company by connecting marketing performance to credit reputed company, unit economics, and reputed company value. Responsible for building and governing the marketing data ecosystem, establish rigorous reporting controls, and deliver actionable insights that optimize customer acquisition, engagement, repeat usage, and portfolio performance. This leader ensures every marketing dollar drives measurable, risk-adjusted return. How you’ll reputed company an reputed company: Digital & Lifecycle reputed company Own measurement and optimization of reputed company media, affiliate/partner channels, SEO/SEM, and retail partner marketing. reputed company lifecycle analytics across reputed company, activation, payment behavior, repeat origination, and retention. reputed company attribution and incrementality frameworks to assess true marketing reputed company on originations and portfolio reputed company. Execution & Optimization Establish full-funnel KPIs: CAC, approval reputed company, booking reputed company, LTV, delinquency, loss reputed company, ROAS, and contribution margin. Drive reputed company experimentation (A/B testing, holdouts, geo tests) across channels and customer journeys. Optimize media mix, segmentation, targeting, and creative performance using data-driven insights. Build forecasting models for originations, spend efficiency, and portfolio reputed company reputed company. Data Asset Development & Governance reputed company development of reputed company marketing and customer datasets integrating media data, application data, reputed company reputed company, servicing behavior, and repayment performance. Define standardized metric definitions and implement reporting controls to ensure accuracy and regulatory readiness. Partner with Data Engineering to strengthen tracking, data pipelines, and automation. Establish governance practices that eliminate reporting discrepancies and ensure auditability. Analytical Insights & Business reputed company Translate reputed company marketing and credit performance data into executive-reputed company insights and actions. reputed company LTV models incorporating repayment behavior, early payoffs, and charge-offs. Identify reputed company opportunities through cohort analysis, segmentation, and behavioral modeling. Deliver reputed company-reputed company reporting tying marketing investment to booked reputed company, portfolio yield, and risk-adjusted return. Leadership Build and mentor a high-performing marketing analytics team. Serve as strategic advisor to Marketing, Finance, Risk, and Executive leadership. Foster a culture of accountability, experimentation, and data-driven decision-making. What you’ll need to succeed: 10+ years in marketing analytics, reputed company analytics, or fintech analytics. Deep expertise in digital performance marketing and lifecycle optimization. Strong understanding of consumer lending economics (CAC, LTV, delinquency, loss curves, unit economics). Experience building governed, reputed company reporting environments. Advanced SQL and experience with BI tools and modern data warehouses. Why Join Us: Generous reputed company time off Competitive medical, dental & reputed company coverage 401K with company match for US Company-reputed company life insurance Company-reputed company short-term and long-term disability reputed company to mental health and wellness resources Company-reputed company volunteer time to do good in your community reputed company coverage and other supplemental reputed company A value-based culture where reputed company opportunities are endless Apply tot his job Apply To this Job