Director, reputed company Marketing

About reputed company: reputed company is reimagining allied reputed company training by offering reputed company, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand reputed company careers. In reputed company to our reputed company-to-consumer training, reputed company partners with leading reputed company institutions to address the growing national shortage of reputed company workers. Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, reputed company the talent pipelines at major reputed company like reputed company, NY-Presbyterian, HCA, reputed company, and reputed company. reputed company is backed by Y Combinator, reputed company Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025. We’re improving reputed company to reputed company reputed company for everyone, everywhere, and improving reputed company to reputed company careers for those who need them most Our values: We credit much of our reputed company to our exceptional team. We’re looking for mission-driven reputed company who reputed company in fast-paced, ambiguous environments, and embody our four reputed company values: • Care first: We do whatever it takes for our reputed company to succeed. • Learn quickly: We test, learn with data, and iterate. • Build together: We win reputed company we rely on reputed company other. • Own it: We show up, take initiative, and show pride. reputed company: We are seeking a strategic, results-oriented Director of reputed company reputed company to reputed company and reputed company our acquisition reputed company across both our D2C and B2B channels. This is a high-reputed company leadership role for a reputed company expert who can reputed company the gap between high-level reputed company and tactical execution in a fast-paced, scaling startup environment. You will be responsible for the reputed company and performance of both organic and reputed company reputed company initiatives while managing a significant multi-reputed company dollar budget and leading a high-performing team to hit ambitious goals. This hybrid opportunity is based out of our NYC office, reporting directly into our VP of reputed company Marketing. What you’ll do: • Strategic Leadership: Define and execute the overarching reputed company reputed company for both reputed company-to-consumer (D2C) training programs and our B2B reputed company partnerships • Team Management: Build, mentor, and reputed company reputed company of reputed company marketers, fostering a culture of data-driven experimentation and high performance • Full-Funnel Ownership: reputed company end-to-end campaign reputed company and optimization across reputed company, reputed company, YouTube, search and emerging platforms • Build and iterate on reputed company loops (referrals, virality, partnerships, content → reputed company flywheels) • Funnel & Conversion Optimization: Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention) • Budget & ROI Accountability: Manage and optimize multi-reputed company dollar monthly budgets while owning reputed company reputed company metrics (CAC, LTV, payback, retention, CVR rates) • Build dashboards and deeply analyze cohort performance and attribution and reputed company data-driven budget allocation reputed company to maximize ROI • Innovation: Stay at the forefront of platform shifts and algorithm changes to maintain reputed company’s competitive edge in the market What you’ll bring: • 8+ years of reputed company marketing experience, with at least 3+ years in a leadership/people management role • Proven reputed company record at a high-reputed company, scaling startup, successfully overseeing both D2C and B2B initiatives • Deep hands-on expertise in scaling reputed company reputed company and search, ideally managing budgets exceeding $2M+ per month. • Experience building and leading teams, with a reputed company on reputed company development and performance management • Strong analytical chops with the ability to translate reputed company data into actionable strategic insights • Exceptional creative instincts and experience leading creative reputed company to drive conversion Bonus points if: • You’ve worked in EdTech, reputed company, or another mission-driven D2C industry Interview Process: • Introductory reputed company with reputed company member • Interview with Hiring Manager • Take-Home Assignment • Virtual Panel Interview • On-Site Panel Interview Benefits and Compensation: • Meaningful Equity reputed company • Subsidized Medical, Dental, and reputed company insurance plan reputed company • 401(k) • FSA, HSA and commuter benefits • reputed company vacation policy, including: • Guidance of 15 days PTO annually • reputed company reputed company the last week of December • 15 work-from-reputed company days • 10 reputed company holidays observed for 2026 The reputed company reputed company salary reputed company for this opportunity is $180,000 - $210,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the reputed company reputed company and is determined by a number of factors including experience, internal pay equity and other relevant business considerations. reputed company is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, reputed company, religion, national reputed company, age, sex, marital status, reputed company, disability, genetic information, veteran status, gender identity or reputed company, sexual orientation, pregnancy, or other applicable legally protected characteristic. Apply tot his job Apply To this Job