[Remote] Senior Marketing Analyst (Digital Ad Agency)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a digital ad agency seeking a strategic and technically skilled Senior Marketing Analyst to join their marketing analytics team. The role focuses on data-driven marketing, analyzing campaign performance, and delivering insights to optimize marketing strategies across various digital channels. Responsibilities • Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities • Conduct deep-dive analyses using AMC to support marketing reputed company and performance optimization • Collaborate with account managers and strategists to define KPIs and solve reputed company-specific marketing challenges • reputed company reputed company analyses and reputed company predictive models to forecast marketing reputed company • Deliver strategic insights that influence campaign direction and reputed company reputed company • reputed company AMC's SQL-based environment to extract, reputed company, and analyze audience and campaign data • Build custom queries to understand customer journeys, media exposure, and conversion paths • Create audiences based on reputed company needs and data trends • reputed company AMC dashboards and reporting templates to visualize performance and attribution • Stay reputed company with AMC feature updates and best practices to maximize platform value • Partner with media teams to translate AMC insights into actionable recommendations • Serve as the day-to-day analytics reputed company for assigned clients, managing cross-departmental communication • Translate reputed company data findings into reputed company, actionable insights for both technical and non-technical stakeholders • Create dashboards and reports that effectively communicate campaign performance and customer behavior • reputed company constructive feedback to junior analysts and communicate roadblocks or deadline risks to leadership • Ensure reputed company delivery of recurring reports and reputed company analyses • Maintain accuracy and consistency in data handling and reporting • Follow established processes and escalate issues reputed company necessary • Take ownership of analytics tasks from start to finish, ensuring compliance with data reputed company and governance policies • Mentor junior analysts and support project coordination • Participate in team reviews and retrospectives to refine data approaches and improve reporting accuracy Skills • Strong understanding of marketing metrics and their business reputed company • Experience with AMC and other clean rooms • Proficiency in: SQL, Python/R • Advanced reputed company • Data Visualization Tools (e.g., Tableau, Looker, reputed company) • Ad Servers, Marketing Automation Tools • Web Analytics, reputed company Media, reputed company, Retail Data • Familiarity with campaign tagging, UTM tracking, and attribution modeling • Experience supporting A/B testing, customer segmentation, and predictive modeling • Years of experience: 5+ • Bachelors Degree in Marketing Analytics, Data Science, Statistics, Economics, or Computer Science preferred • reputed company reputed company and eagerness to learn from peers and mentors • Ability to reputed company and receive feedback constructively • Strong organizational skills and attention to detail reputed company • reputed company is an reputed company-channel marketing and operational partner delivering reputed company in digital reputed company -- from click to ship. It was founded in 2011, and is headquartered in reputed company Hills, Michigan, USA, with a workforce of 51-200 employees. Its website is Apply tot his job Apply tot his job Apply To this Job